Openbox Creative Solutions: "The Creativity, Resources, and Experience to Navigate the Digital World." We provide innovative design, content, and marketing consulting for B2B and B2C companies, book publishers, motion picture industry. Partner with business leaders to help build strong creative marketing teams, deliver award-winning design, produce innovative new products, and broaden customer base. Our core capabilities include: • Team-building, skills assessment • Marketing and design operations strategy and planning • Print-to-Digital transitions • Responsive websites • Design and Marketing consultation • Print and Online branding • Corporate Identity • Native and web-based mobile apps • Award-winning magazine design • High-impact Interactive ads • Analytics design - infographics, big data • Corporate, promotional, and events videos • Scripting, story-telling • Content Marketing, Inbound marketing • Social media integration and user engagement • Lead generation

1. Gene Fedele
President | Chief Creative Officer
2015 Overview & Capabilities

2. Our Mission
• Develop deeper and lasting business partnerships with our customers through creative thought-
leadership, innovation, passion, and transparent best practices.
• Deliver high-quality, timely, cost-effective multi-platform products, services and solutions through
various media channels.
• Dare to dream! Transform the status quo. Impact people’s lives.
Value and Engagement
– Creative, content, and marketing consulting for B2B and B2C companies, book publishers, motion picture
industry. Partner with business leaders to help build strong creative marketing teams, deliver award-winning
design, produce innovative new products, and broaden customer base.
– Align marketing strategy with business objectives and industry “shifts”.
– Print-to-Digital transition strategies for marketing, events, and publications. – Corporate branding and
identity. – Deliver strategic programs for optimizing creative/marketing resources, processes, and best
practices. – Award-winning magazine design and redesigns. – Talent assessment and skills development.
– Build diverse portfolio of creative products and services for in-house and customer programs.
– Implement costs-savings through flexible, scalable, cross-disciplined resources and efficient, standardized
products and solutions.
– Identify new opportunities for growth.

3. Our Core Capabilities:
• Creative/marketing consultation and strategy.
• Team-building, skills and operations analysis
and planning.
• Website design/development
– Responsive (mobile-friendly) corporate,
portal, events, and content sites
• Online marketing, promotion, branding:
– Responsive emails, Inbound marketing
• Native (iOS, Google, Amazon, Android)
and web-based/mobile apps.
• Digital editions; interactive magazines, brochures, directories
• Interactive, high-impact advertising/marketing:
– ICUs, IAB Rising Stars, Intellicenters
• Analytics Design (Presentations, infographics)
• Animated brand/product promotion videos (Scripting, Story-telling, directing)
• Touch-screen presentations for live events (software and hardware—”presentation in a box”)
• Flash and HTML5 animation, special services
• Social media integration and engagement
• Creative and technology partners/vendors selection and management
• Digital user metrics
C O R E C A P A B I L I T I E S
Click to play video

4. Digital/Mobile Portfolio
Content and marketing products and services for
creating custom publications, interactive ads and content
units, responsive websites and emails, event conference
guides/directories, marketing materials, presentations,
reports, custom cross-platform programs, and more.
• Native tablet/phone content apps
• Custom website design
• Responsive online products:
– Emails and promo
– “Single-page” events sites
– Content aggregation sites
• Custom interactive digital editions
• Interactive Ad units (ICUs, IAB Rising Stars, Intellicenters)
P R O D U C T I N N O V A T I O N

5. 6-Point Marketing Program
1. Responsive Websites:
– Portal for program, products, registration
– Independent site or landing page
2. Interactive Advertising:
– Display and mobile platforms
– IAB “Rising Stars” standards
– Paid Media Publishing (ICUs)
3. Content Marketing:
– Ebooks, content-curated digital magazines
– Content aggregation via HUB resource
4. Promotional videos:
– Animation and scripting
– Align with email campaigns, content marketing
and events marketing
5. Responsive emails:
– Create customized user-friendly templates
6. Social Media
– Cross-media, cross-platform integration
with online products/services.
*User engagement/performance metrics for all components, customized to
client needs and specifications.
S C O P E O F W O R K
Implemented as key marketing and lead-gen
strategy for all new and existing in-house and
client products and programs

6. 6-Point Marketing Program:
Responsive Design Websites
• Innovative sites for corporate, brands, events,
new products, content marketing
• Cross-platform functionality
• Mobile-friendly portal for programs,
products, registration
• Independent sites or landing pages
S C O P E O F W O R K
Siemens Events
Wealth Guard Insurance and
Asset Protection
First
Florida
Insurance
Network
UBM Canon
Corporate
and Events
Penton Information Services
DES Group

7. 6-Point Marketing Program:
High Impact, Interactive
Advertising and Content
Engaging interactivity and animation in
web-based and mobile platforms.
• IAB “Rising Stars” Ads:
– Filmstrip
– Slider (Leaderboard)
– Portrait
– Pushdown (Leaderboard)
– Sidekick
– Drop Tab (Leaderboard)
• Welcome Ads
• Ribbon Ads
• Paid Media Publishing (ICUs - Intelligent Content Units)
• “Intellicenters” (Site within a site)
Supports: Video, Slideshows, Animation, RSS Feeds,
Custom content, Interactive polls, Social Channels.
Registration, etc.
S C O P E O F W O R K

8. 6-Point Marketing Program:
Paid Media Publishing
Publish Content into Multi-screen interactive ads.
• Brand custom content distribution
– Digital publications and content
– White Papers and research reports
– Videos, Slideshows
– Live, up-to-the-minute content with article feeds
and social media
• Immediate customer interaction with content
• Premium exposure in site ad space
• Higher audience engagement and visit duration
S C O P E O F W O R K

9. 6-Point Marketing Program:
Content marketing, social
integration, new customers,
via custom HUB
• Create HUB on your website as bolt-on section optimize
content marketing.
• Aggregate social content, blogs, articles, ebooks,
videos, etc., into single compelling digital environment.
• Generate more leads, convert to customers
• Post various CTAs (call-to-actions) within HUB to:
– Expand membership and registration
– Direct users to content, posts, and site pages
– Broaden engagement with your partners
– Guide users to specific online and mobile content
• Incorporate relevant external content within your
website broadening your reach to potential customers.
• Integrates with Eloqua, Hubspot, Mail Chimp, etc.
• Create additional value-add for your partners.
S C O P E O F W O R K

10. Client: UBM Tech
Objective: Produce series of low-cost,
high-margin, lead-generating digital
products using aggregated content from
print, online, and community sources
sold in specific verticals.
Results:
• Delivered more than 100 incremental
revenue-generating web-based/
mobile apps in past 12 months
• New revenue stream which yielded
over $5m for UBM in 2013.
C O N T E N T M A R K E T I N G
Case Study
Ebooks, Content-Curated
Digital Publications

11. 6-Point Marketing Program:
Promotional Videos
• Multi–channel marketing
• Brand/Product story-telling
• Scripting, editing, animation
• Events and presentations
• Online promotion, social media
• Broaden audience engagement
and visit duration.
S C O P E O F W O R K

12. 6-Point Marketing Program:
Responsive Email Campaign:
• Our primary strategy for email campaigns is targeting key
differentiating value propositions to enhance lead and conversion
performance.
• Integration with various email server platforms
• Concepts, design and production.
• Templates built in responsive design format to function intuitively to
users’ device of choice.
– Examples include:
Interop Template
Elite8 Event
Siemen’s Event
• Modular design, so content sections can be moved, added.
• Social media integration.
• Training and consulting services
S C O P E O F W O R K

13. 6-Point Marketing Program:
Social Media Marketing
• Promote cross-platform social engagement
S O C I A L M E D I A M A R K E T I N G

14. Content Marketing Analytics via “HUB”
• Deliver user engagement metrics
– Top performing content
– Monitors leads
S O C I A L M E D I A M A R K E T I N G

15. Content Marketing Analytics via “HUB”
• HUB Metrics Customer Dashboard
S O C I A L M E D I A M A R K E T I N G

16. Content Marketing Analytics via “HUB”
• HUB Metrics Customer Dashboard
– CTA Impressions
S O C I A L M E D I A M A R K E T I N G

17. Multi-platform custom programs – Case Studies
Programs include Interactive ads, rich media, etc (components vary, depending on program objectives):
• Smart Enterprise (CA Technologies)
– Community website; publications’ landing page for domestic and global editions
– Quarterly print and digital magazine (w/native and web-based apps for laptops, tablets and phones)
– Media Kit; Sell Sheets; whitepapers; research reports; presentations.
– Marketing: including print and animated web ads, responsive emails, interactive ad units
– Rich Media; Animation; Photography and video shoots and production
• Signum (ARM Technologies)
– Responsive multi-lingual website, registration, domestic and global publications’ landing page.
– Quarterly digital-only, multi-lingual magazine
(with native and web-based apps for laptops, tablets and phones)
– Media Kit; Sell sheets; Presentations.
– Marketing: including print and animated web ads, responsive emails, interactive ad units
– Rich Media; Animation; Photography and video shoots and production.
• Business4Better (UBM)
– Conference website; branding and logo design
– Digital brochures, whitepapers, reports
– Interactive Ads, online marketing, emails
– Onsite and post-event videos, photography, YouTube, Twitter
C A S E S T U D I E S

18. Client: CA Technologies
Brand: Smart Enterprise
Objective: Evolve $1.5m Smart Enterprise brand
with high-impact, multi-platform custom content,
marketing and creative solutions.
Results:
• High customer satisfaction, engagement, and brand recommendation.
• Enhanced CA’s reputation as thought leader and marketing innovator.
• Improved CA’s ties to the CIO community by reaching them via preferred medium.
• Extended industry reach and influence of the Smart Enterprise brand.
• Developed cost-efficiencies to produce more within budget.
• Valued partnership between CA and UBM!
Case Study
Multi-Platform Marketing
Program
C A S E S T U D I E S

19. Client: ARM Technologies
Brand: Signum
Objective: Drive industry thought-leadership,
program awareness, and customer base for
ARM products, services and programs.
Results:
Created innovative custom marketing
publication into digital-only “Interactive
Experience”, delivered on native and web-
based app platforms.
• Built prototype for sales and marketing, and
customer engagement.
• Deliver innovative, interactive native and web-
based apps.
• Created multi-platform marketing campaign.
Includes:
• Promo video
• Marketing &
content website
• Registration
page
• Interactive ads
C A S E S T U D I E S
Case Study
Multi-Platform Marketing
Program

20. Client: UBM (CSR initiative)
Brand: Business4Better
Objective: Create compelling
website and marketing materials
for multi-platform delivery to the
non-profit/NGO community.
Results:
• Moved content deliverables
from PDFs to mobile, web-
based apps.
• Delivered digital sales tools
and presentations.
• On-site management of video,
photography, creative.
C A S E S T U D I E S
Case Study
Multi-Platform Marketing
Program

21. Client: UBM Tech
Objective: Produce series of low-cost,
high-margin, lead-generating digital
products using aggregated content from
print, online, and community sources
sold in specific verticals.
Results:
• Delivered more than 100 incremental
revenue-generating web-based/
mobile apps in past 12 months
• New revenue stream which yielded
over $5m for UBM in 2013.
C A S E S T U D I E S
Case Study
Content-Curated Digital
Products

22. Client: UBM Electronics
Brand: EETimes
Objective: Create 40th anniversary
interactive edition as high-end, engaging
native and web-based apps.
Results:
• Built prototype for sales and marketing,
and customer engagement.
• Ground-breaking interactive
native and web-based
apps generated advertising
and readership growth.
• Includes animated cover
interactive game and reader
discussion features.
• Launch initiated permanent
move from print to digital-only
product.
• Interactive presentation for
marketing
C A S E S T U D I E S
Case Study
Custom Native and
Web-based apps

23. • Award-winning editorial and custom magazine design and
production.
• Print and Digital Editions (Native & Web-based Apps)
• Conference Directories and Show Dailies
• Annual Reports, Corporate collateral
• Marketing Brochures, Research Reports
Publications Design & Production
P R O D U C T O F F E R I N G S

24. • Award-winning print and digital ads, posters, and
campaigns.
• Supported in Native & Web-based Apps
• Interactive advertising (IAB “Rising Star” standards,
Custom units)
• Animation, rich media options
• Conversion from print to digital formats
Print & Digital Advertising
P R O D U C T O F F E R I N G S

25. • Conference visual strategy, redesigns, logos, branding,
marketing
• Websites, interactive ads, responsive emails
• Event signage, materials, award programs
• Digital/mobile, conference guides, directories,
show publications, collateral (app components)
• Onsite photography, video, post-event production
Live Conferences & Events
P R O D U C T O F F E R I N G S

26. • Engaging Powerpoint and Prezi presentations
• Infographics, Big Data
• Rich media, video, animation
Presentations and Analytics
Design
P R O D U C T O F F E R I N G S

27. Contact
Gene Fedele
Email
genefedele@gmail.com
Phone
904.471.4307 (o)
516.816.5515 (m)