SlideShare ist ein Scribd-Unternehmen logo
1 von 1
Downloaden Sie, um offline zu lesen
Benefits Of A Press Release – 3 Pronged Trident Of Advantages.
What are the Benefits Of a Press Release? I hear you ask. Well in regards to search engine
optimisation and improving your website position in major search engines, press releases have a
triple benefit for you and your site. The three major benefits that you gain are: Increased traffic,
keyword rich, relevant content and increased search engine rankings and position.
In this article we shall learn all about the three major benefits.
Press Release Marketing Tip One
Whether you know how to write a press release or don't it is important that you use press releases
for your online marketing. The first major benefit from successfully using a press release is an
increase to organic traffic.
Many news stories, often are featured on many news stations including google news. When people
read an interesting release, many will visit that site to see what the news is about. This can provide
great exposure and possibly extra customers and sales.
The second trident tip benefit of press releases is back links from related content.
Benefits Of a Press Release Tip Two
We all know that google and other major search engines, constantly change their algorithm but one
factor that helps improve search engine position (SERPs) is back links. The days of having millions
of “spammy” back links, is coming to an end.
Instead major search engines seem to favour relevant content back links. It is like having a site
about fish food and having back links from a car manufacture. You would benefit more by
increasing contextual back links.
Press release writing provides multiple highly relevant, keyword rich back links. These back links
are most likely to contain some do follow back links, which will transfer some link juice to your
website. And this can boost your position in search results.
Advantage Of a Press Release Tip Three
OK I get that a press release has advantages, but please tell me more, about how it can boost my site
in search engines? After the first major benefits of a press release, increases to search position
follow. This is because the back links are content rich and often have do follow properties.
For example 5 sites all with a higher page rank than your website with do follow properties, will
transfer some of that link credibility to your site. It is like a big tick of approval for search engines.
This results in increase to your search engine position. This in turn can generate more organic
traffic, which can result in more sales.
To learn more about SEO services and the benefits of a press release click the links

Weitere ähnliche Inhalte

Empfohlen

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Empfohlen (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Benefits Of a Press Release

  • 1. Benefits Of A Press Release – 3 Pronged Trident Of Advantages. What are the Benefits Of a Press Release? I hear you ask. Well in regards to search engine optimisation and improving your website position in major search engines, press releases have a triple benefit for you and your site. The three major benefits that you gain are: Increased traffic, keyword rich, relevant content and increased search engine rankings and position. In this article we shall learn all about the three major benefits. Press Release Marketing Tip One Whether you know how to write a press release or don't it is important that you use press releases for your online marketing. The first major benefit from successfully using a press release is an increase to organic traffic. Many news stories, often are featured on many news stations including google news. When people read an interesting release, many will visit that site to see what the news is about. This can provide great exposure and possibly extra customers and sales. The second trident tip benefit of press releases is back links from related content. Benefits Of a Press Release Tip Two We all know that google and other major search engines, constantly change their algorithm but one factor that helps improve search engine position (SERPs) is back links. The days of having millions of “spammy” back links, is coming to an end. Instead major search engines seem to favour relevant content back links. It is like having a site about fish food and having back links from a car manufacture. You would benefit more by increasing contextual back links. Press release writing provides multiple highly relevant, keyword rich back links. These back links are most likely to contain some do follow back links, which will transfer some link juice to your website. And this can boost your position in search results. Advantage Of a Press Release Tip Three OK I get that a press release has advantages, but please tell me more, about how it can boost my site in search engines? After the first major benefits of a press release, increases to search position follow. This is because the back links are content rich and often have do follow properties. For example 5 sites all with a higher page rank than your website with do follow properties, will transfer some of that link credibility to your site. It is like a big tick of approval for search engines. This results in increase to your search engine position. This in turn can generate more organic traffic, which can result in more sales. To learn more about SEO services and the benefits of a press release click the links