Learn how to bring relevant community conversations (and the SEO punch they pack) to your website and digital campaigns, and leverage our mobile and social apps for maximum visibility and engagement.
Allowing Customers To Join Community Conversations Everywhere
1. Allowing Customers to Enter
Community Conversations Anywhere
Steven Pal
Director of Consumer Products
Peppe Ragusa
Launch Director
@steven_pal @pepperagusa
@getsatisfaction #GetSuccess
2. @getsatisfaction 2 #GetSuccess @steven_pal @pepperagusa
Provide strategies to proactively
engage customers wherever they
happen to be - in search, on your
website, on social channels, or on
their mobile phones!
Objective
3. @getsatisfaction 3 #GetSuccess @steven_pal @pepperagusa
1. Optimize for Search Engines
2. Make Your Website a Great Starting Point
3. Close the Loop on Social Channels
4. Take a Mobile First Approach
4 Strategies to Engage Your Customers
4. @getsatisfaction 4 #GetSuccess @steven_pal @pepperagusa
1. Optimize for Search Engines
2. Make Your Website a Great Starting Point
3. Close the Loop in Social Channels
4. Take a Mobile First Approach
4 Strategies to Engage Your Customers
5. @getsatisfaction 5 #GetSuccess @steven_pal @pepperagusa
Optimize for Search Engines
15%
30%
of desktop community visits are
from search engines …
… and mobile visits are
double that with
SEO is critical!
13. @getsatisfaction 13 #GetSuccess @steven_pal @pepperagusa
1. Edit conversation titles to be succinct with keywords
2. Setup a domain alias to pass on link juice from your
site
3. Link to community from your website
4. Submit community sitemap using webmaster tools
5. Add keyword variations to conversations
Optimize for Search Engines
14. @getsatisfaction 14 #GetSuccess @steven_pal @pepperagusa
1. Optimize for Search Engines
2. Make Your Website a Great Starting Point
3. Close the Loop in Social Channels
4. Take a Mobile First Approach
4 Strategies to Engage Your Customers
15. @getsatisfaction 15 #GetSuccess @steven_pal @pepperagusa
81%
of customers who
want to learn more
about a product go
visit the company’s
website
Make Your Website a Great Starting Point
89%
of customers who
want information to
make a purchasing
decision go straight
to the company’s
website
76%
of consumers say the
most important
factor in a website's
design is: the website
makes it easy for me
to find what I want.
21. @getsatisfaction 21 #GetSuccess @steven_pal @pepperagusa
1. Place prominent links to the community, in the top
navigation
2. Embed Get Satisfaction widgets in your support/help
page
3. Build a custom experience with the Get Satisfaction API
Make Your Website a Great Starting Point
22. @getsatisfaction 22 #GetSuccess @steven_pal @pepperagusa
1. Optimize for Search Engines
2. Make Your Website or Product a Great Starting Point
3. Close the Loop in Social Channels
4. Take a Mobile First Approach
4 Strategies to Engage Your Customers
31. @getsatisfaction 31 #GetSuccess @steven_pal @pepperagusa
1. Install the Get Satisfaction Facebook app
2. Prompt engagement on Twitter and Facebook
3. Reply to social media queries by:
– Sharing existing community content
– Creating a new topic in the community
Close the Loop in Social Channels
32. @getsatisfaction 32 #GetSuccess @steven_pal @pepperagusa
1. Optimize for Search Engines
2. Make Your Website or Product a Great Starting Point
3. Close the Loop in Social Channels
4. Take a Mobile First Approach
4 Strategies to Engage Your Customers
33. @getsatisfaction 33 #GetSuccess @steven_pal @pepperagusa
200%
Mobile visits
have doubled in
the past year
Take a Mobile First Approach
300%
Unique devices
have tripled
Mobile is a growing entry point!
38. @getsatisfaction 38 #GetSuccess @steven_pal @pepperagusa
1. Allow feedback and support from within your native
iOS or Android app by linking to the community
2. Include community links from your mobile optimized
website or in different responsive layouts
Take a Mobile First Approach
39. @getsatisfaction 39 #GetSuccess @steven_pal @pepperagusa
1. Optimize for Search Engines
2. Make Your Website a Great Starting Point
3. Close the Loop on Social Channels
4. Take a Mobile First Approach
4 Strategies to Engage Your Customers
40. @getsatisfaction 40 #GetSuccess @steven_pal @pepperagusa
Questions?
Answers.
What strategies do you use to
engage your customers in the
places they visit most?
Tell us: http://gsfn.us/t/3zahf