RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of Social Media Marketing
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Presentation by Rick L'Amie to RISE 2011 Conference, March 7, Austin Texas Content used by permission, Duct Tape Marketing
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RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of Social Media Marketing
- 1. Welcome to RISE WEEK 2011 The Social Media Pyramid: Unraveling the Mystery of Social Media Marketing Hosted by Rick L’Amie President & Founder, Moxie Marketing www.getmoxiemarketing.com @moxiemarketing
- 2. Social Media Pro Creating Your Social Media System
- 3. Definition of Marketing American Marketing Association Marketing is the activity, set of institutions, and processes for creating, communicating, Webster’s Know Like Trust delivering, and exchanging offerings that have 1 a : the act or process of selling or purchasing value for customers, clients, partners, and in a market. society at large.
- 4. Definition of Marketing Know Like Trust
- 5. Definition of Social Media “. . . the use of technology to co-create know, like and trust.”
- 6. Creating Your Small Business Social Media System “If you’re not participating in social media, you’re not really online.”
- 8. Social media hierarchy Micro Social Networks Social Bookmarking Social Search RSS Feeds Blogging
- 9. Pillars of a Social Media System • Creating a social media strategy • Optimizing brand assets • Content as lead generation • Social networks and networking • Managing the beast
- 10. Strategy before tactics • Align activities with objectives • Create a listening station
- 11. A listening station Customer experience Brand mentions Competition Accuracy Media stalking Content
- 12. A listening station Google Alerts Google Reader Search.twitter Boardtracker.com Backtype.com
- 13. Paid listening station Filtrbox Trackur Radian6 Buzzlogic
- 15. Optimizing brand assets • Fix your digital assets • Claim your digital real estate
- 16. Optimizing brand assets • Images, audio, video • Social profiles • Local search • Social search • Online PR
- 18. Local search profiles • Google Maps • Yahoo Local • Bing • google.com/lbc
- 19. Social search profiles • Yelp! • CitySearch • Insider Pages
- 22. Content as Lead Generation
- 23. Content as lead generation • Being found vs. hunting • An optimized online presence • Merge content with engagement
- 24. Blog Basics • Configure WordPress.org • Premium or custom theme (design) • Post and comments • RSS feed - subscribe
- 25. RSS Reader
- 26. Example WP Business Theme
- 27. Best practices • Read, follow, and listen • Write what people search • Feed the spiders often • Engage your comment community • Amplify your message
- 28. Integrate and amplify • Weekly digest email • Email subscribe to blog • Social media profiles • Strategic network • Guest post • Surveys for content • Publish to twitter, LinkedIn, FB
- 29. Sample blogs
- 30. Sample blogs
- 32. Social networks and networking • twitter Search leads, discover, customer service • Fa Groups, Fan Pages • LinkedIn Groups, staff, questions • Biznik Meetings, groups, resources, “networking that doesn’t suck” • Mee Networking meetings
- 33. Twitter basic stuff • Tweet • Handle • Follow • Replies • Retweet • DM • Avatar • Hashtag
- 34. Why use it? Strategy – 1-to-1 or 1-to-many • Customer service • Reputation management • Event promotion/extension • Product/service promo • Network and partner
- 35. Who do I follow? Strategy – less is or more is • Twellow.com • Mr tweet • Twubble • Just Tweet It • search.twitter
- 36. What do I say? Strategy – it depends • @replies • Engage in conversations • Questions • RT • Bookmarks • Blog posts – twittertools
- 37. Twitter best practices • Think objectives • Follow (twellow.com) • Tweet mixed, but give and RT - repurpose • Use search and aggregate • Use 3rd party tool – www.oneforty.com • Don’t hang out all day
- 38. Some basic Facebook stuff • Profile • Fan Page • Groups • Ads
- 39. Google Hotpot • Competing with Yelp, Foursquare etc • Ties in to Google Places listing • Check-in and reviews • Offer specials/discounts
- 41. Facebook best practices • Build fan page – there’s a new interface! • Use FB as your business, not you • Promote with special modules and content • Repurpose content • Be consistent • Buy ads to promote content
- 43. LinkedIn best practices • Profile – links, keywords, descriptive • Status updates • Repurpose content – Slideshare, YouTube • Search for leads - Profile • Recommend • Questions and Answers
- 45. Managing the Beast • Getting Things Done • A system and process • Dashboards • Amplify • Integrate
- 46. System and process • Routine • Daily • Weekly • Monthly • Update
- 47. Dashboards • Netvibes • iGoogle • Yahoo Pipes • Friend Feed • ACT! 2010
- 48. Dashboards Gist
- 49. Integrate !!!
- 50. Golden Trio • Blog • Blog • Facebook OR? • Facebook • Twitter • Linked In/Biznik/Meetup
- 52. Duct Tape University Social Media Pro Workshop • New Webinar Group forming in soon • Build your social media marketing system in five weeks! • Online tutorials with “Professor” John Jantsch • Coaching feedback in meeting and email • A Biznik event series – Group sharing, collaboration • RISE special: $425 (Regular $495) – respond by March 14
- 53. Social Media Pro Workshop – Webinar Series • Session One – Creating a Social Media Strategy • Session Two – Optimizing Brand Assets • Session Three – Blogging for Business • Session Four – Social Networking and Networks • Session Five – Managing the Beast
- 55. Social Media Pro Workshop Curriculum • Session One – Creating a Social Media Strategy & creating a listening station • Session Two – Optimizing Brand Assets • Session Three – Blogging for Business • Session Four – Social Networking and Networks • Session Five – Managing the Beast
- 56. About Moxie Marketing – Creative Services – Jolly Design • Logos, business identity • Marketing collateral • Web Design – Public Relations – Dave Manzer Creative Relations – SEO, SEM – Advertising & Copywriting – Video & Direct Marketing – Email Marketing
- 57. Services • Core offering: Guided Marketing Program (One-on- one) – Your Virtual Marketing Manager • Marketing Training Camp • Referral Engine Group Training • Social Media Group Training • Match experts and contractors to match the client’s needs and budgets (writers, etc.) • Services: Constant Contact, SEO, Pixability Video Marketing
- 58. Worked With
- 60. About Duct Tape Marketing • Used worldwide by “Clever marketing ideas galore and lots of contrarian thinking about thousands of small what works and what doesn’t” ― Forbes magazine business owners • A system, not a plan • Up to date marketing techniques • Used by a network of more than 50 marketing professionals worldwide • Backed by companies such as Sage, Marketing Plan Pro HP and Constant Contact
- 61. Rick L’Amie • Web: www.getmoxiemarketing.com • Blog: www.marketingwithmoxie.com • Twitter: twitter.com/MoxieMarketing • LinkedIn: www.linkedin.com/in/ricklamie • Email: rick.lamie@getmoxiemarketing.com • Phone: 512.814.MOXIE (6694)