The document summarizes key concepts from a marketing presentation. It discusses defining marketing using the concepts of know, like, trust. It introduces the marketing hourglass as a framework and explores filling gaps in products and processes. It also covers the three pillars of enchantment - being likeable, trustworthy, and having a great cause. The purpose of business and how culture can be a strategy are discussed.
23. 6 questions to ask your team
and yourself
1. Why are you in business?
2. What is your culture?
3. What is your mission statement?
4. Who are your followers?
5. How do you respond to trials?
26. Your feedback
Complete evaluation form
• Your feedback
• Information
– 7 Steps to Marketing Success Report
– Request a marketing evaluation
– Get info about Marketing Training Camp
• Sept. 22
• Special offer for AIBA members
27. About Moxie Marketing
Marketing with an Attitude for Small Business
• We help small business owners and service professionals realize their
business dreams
• Install small business marketing systems & equip your company with
great creative, tools and tactics.
– Strategy before tactics
• Powered by Duct Tape Marketing, Certified Consultant
• Simple, effective, affordable
– Collaborative Consulting
• Your Businesses Virtual Marketing Dept.
• Group Training
28. Services
• Core offering: Guided Marketing Program (One-
on-one) – Your Virtual Marketing Manager
• Marketing Training Camp
• Referral Engine Group Training
• Social Media Group Training
• Match experts and contractors to match the
client’s needs and budgets (writers, etc.)
• Services: Constant Contact, SEO, Pixability
Video Marketing