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Learning in the Age
of Digital Media
Presented at SXSWedu 2013
James Cross
MediaCore
james@mediacore.com
3
Students as content creators1
how to...
16,000,000+ videos
how to...
how to...
how to clean your room
how to play...
The most powerful
content creation
tools ever...
In students’pockets.
The motivation to share is the driver; technology is just the
enabler. If you oïŹ€er people the opportunity to produce
and to share, they’ll sometimes take you up on it, even if
they’ve never behaved that way before and even if they’re
not as good at it as the pros.
“
”
– Clay Shirky
Cognitive Surplus, 2010
On-demand learning2
BBC1 BBC2 ITV C4 C5
5pm News Top Gear News News Wife Swap
6pm Eastenders
The
Apprentice
Coronation
Street
Friends Simpsons
7pm Mastermind Star Trek
Family
Fortunes
The Sopranos 24
8pm Football The OïŹƒce Knight Rider Big Brother South Park
9pm News Newsnight News Lost Die Hard
TV Guide
Mon Tue Wed Thu Fri
9am Maths English Science PE Music
10am English French PE Maths Science
11am English Science English Maths English
1pm PE French English Science Maths
2pm PE English Science Maths English
School Timetable
Students live in an on-demand world.
Why isn’t school on-demand?
It can be. Easily.
The most powerful
content creation
tools ever...
Also in teacher’s hands
The most powerful
content creation
tools ever...
Connection. Humor. Pace.
Learning is personal.
So is video.
Teacher as curator.
1:1 learning.
Delivered 1:many.
Students’work:
Shared with the world
3
PS22 Chorus,
Staten Island NY
Engagement.
50,000,000+ views
Relevant. Matter. Shared.
James Cross
MediaCore
james@mediacore.com

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Learning in the Age of Digital Media - MediaCore at SXSWedu 2013