referrals is a time-tested method of dramatically increasing WOM success. The refer/reward structure taps into an innate desire to help one another. Basically, people like to give referrals; they absolutely love being rewarded for it. Such programs present a lot of room for creativity in the structure, cost and development of the referral incentives. Incentives can run across a broad spectrum incorporating both monetary and non-monetary offers. With so many options though, finding the right incentive can be difficult. Businesses must assess a number of financial and demographic components to ensure they are getting the most from their program. In this Webinar, you’ll learn how to optimize your incentive structure to improve your business’ WOM marketing exponentially.

1. Choosing An Incentive
Structure
An Ambassador Presentation
@getambassador

2. Agenda
About Ambassador
Why Incentivize?
Incentive Structure
Incentive Types
Incentive Amounts

3. About Ambassador
Social Referral Platform for Brands
Drive word-of-mouth referrals
Acquire more customers
Increase social presence
Turn your customers into Brand Ambassadors
Measurable results (ROI)
Generate unique tracking URLs
Leverage their social influence & reward them for
marketing
Simple Integration and Management
SaaS delivery with API integration
Integrates with the 3rd party tools you use
Customized widgets

4. Why Incentivize?
You’re competing for a
customer’s time and energy—
make it worth their while.

5. Choosing an Incentive Structure
Single- or Dual-
Incentive?
$ $
$

6. Choosing an Incentive Structure
The right structure for the right
time.
A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood, Journal of Marketing, 2007

7. Choosing Incentive Types
Monetary Incentives
Offering cash for referrals
Pro: Universally attractive to ambassadors
Con: Rewards do not recycle into your business
automatically
Non-Monetary Incentives
Offering points, swag, or discounts for referrals
Pro: Rewards can be recycled into business
Con: Not as universally appealing

8. Determining Incentive Amount
Need to Calculate
Customer Lifetime Value
Customer Acquisition Cost
Final Result
Sustainable
Restrained
Effective

9. Our eBook