2. The Age of the Customer –
Commerce Is Changing
1994 2007 2010
E-
COMMERCE
MOBILE
COMMERCE
OMNI-
CHANNEL
COMMERCE
2015…
SYNAPTIC
COMMERC
E
3. 3
Digital transformation is key
How to succeed in the “Age of the Customer” ?Systems of Engagement take Center Stage
4. 4
Digital transformation is key
How to succeed in the “Age of the Customer” ?Systems of Engagement take Center Stage
Operations Systems
• Targeting employees
• Supported by (legacy) ERP systems and large
databases
• Maintain state, status and history
• Long deployment and development cycles
Customer Facing Systems
• Serving customers, partners, employees
• Enabled by smartphones, tablets and smart
products
• Delivering in an individual, personalized context
• Providing analytics-driven experiences
• Utilizing social and cloud technologies
• Short, iterative release cycle
Once, Technology Favored Companies;
Now, It Empowers Customers.
5. Personalized and relevant experiences are key
5
Web Content
Promotions
Shipping Methods
Prices
Payment Methods
Campaigns
A/B Tests
Product Assortment
Contracts
6. INTERSHOP COMMERCE STRATEGY
6
1
2 an extended system landscape
(so called Synaptic Commerce) to support
the future of customer engagement
management.
Integrated 'Commerce Suite'
that spans beyond 'Online Shop' and provides
7.
8. Synaptic Commerce
Integrated commerce landscape
8
Commerce API’s through:
RESTful Web Services
Managed Java Services
XML Import/Export
Product Data Feeds
SOAP Web Services
11. Multi-Channel
Organization Layer
Services & Systems
PLM ERP
CRM WMS
Channel Layer
Multi-Organization Multi-Application
Touchpoint Layer
B2B
B2C / B2B2C
Multi-Tenant and Omni Channel Organization Management
12. INTERSHOP
INTERSHOP
+ SUCCESS
INTERSHOP
+ PARTNER
Public Company. Heaquartered in Jena
Germany
430 employees,13 offices across 5 continents
Largest Independent Enterprise Commerce
Vendor
growing global partner network
10 implementation partners in Benelux
> 900 specialists
46 mio € annual gross revenues
500+ Customers worldwide
100% implementation success rate
About Intershop
13. About Intershop.
We offer the
fastest results.
We offer the
lowest TCO.
We make complex
things simple.
We adapt to
your business.
14. About Intershop.
We succeed in
every project.
We offer an
all-in-one solution.
We continually
invest in the future.
We’re totally
independent.
15. Recognized by leading analysts
Leader in B2B according to Forrester B2B wave Q2 2015
15
Intershop’s solution is “solid”: ”One of the first vendors in the
B2B eCommerce space, Intershop has spent years honing its
platform’s feature set and building impressive functionality into
its out-of-the-box offering.
Intershop Commerce Suite offers functionality that not only
rivals
but in some cases bests its competitors.
In particular, Intershop Commerce Suite excels at handling
complex commerce scenarios in multibrand, multichannel,
multilocation use cases.”
16. Recognized by leading analysts
Strong Performer in B2C according to Forrester B2C wave Q1 2015
16
Intershop represents a leaner alternative to working with IBM,
Oracle Commerce, or hybris and will appeal to firms that have
equally weighted needs for both B2C and B2B commerce
scenarios.
Intershop’s v7 platform represents a strong solution that can hold
itself well against the leaders in this Forrester Wave evaluation.
The product scored well in our evaluation for core commerce and
experience management capabilities.
Intershop signed a strategic partnership with Adobe and has
consequently developed a connector with Adobe’s web experience
manager
Clients seeking a strong solution outside of the four leaders,
Intershop remains an attractive proposition.
17. Recognized by Leading Analysts
Compelling Niche Player according to Gartner
"Intershop 7 is a full-featured solution including merchandising,
order management, PIM, multisite and microsite, administrative
interface, analytics and reporting, and social commerce.
"Reference customers note that the platform is stable, and can
support enterprise-class implementations and large numbers of
catalogs or SKUs.”
"Reference customers cited ease of integration with ERP
systems; the ability to directly import data, analyze import file
formats and merge with the Intershop data model; and the ability
to manage and scale multiple geographic or vertical microsites
using either a single instance or multiple templates as particular
areas of strength.”
18. Over 500 large and mid-sized
companies already use Intershop
solutions.
22. The world of commerce is changing.
Unlock your potential with the exciting possibilities
of Intershop omni-channel commerce.
Jena, Germany
Hong Kong, China
Melbourne, Australia
San Francisco, USA
Amsterdam, Netherlands
Berlin, Germany
Frankfurt, Germany
Hamburg, Germany
London, UK
Nuremberg, Germany
Paris, France
Rio de Janeiro, Brazil
Sofia, Bulgaria
Stuttgart, Germany
intershop.com
info@intershop.com
Furthermore Intershop is represented in Austria, Belgium,
China, Denmark, Finland, India, Italy, Norway, Russian
Federation, Spain, Sweden, Switzerland, and Turkey.
For a full overview, as well as for contact details please consult
our website: www.intershop.com/offices-and-subsidiaries
22
For more information call:
Intershop Communications AG
+31205617760
Or go to:
http://www.intershop.nl
http://www.intershop-partner.nl
Hinweis der Redaktion
Today, I’ll explain what Intershop represents and how we’d like to help your business grow.
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1900 Age of manufacturing
1960 Age of distribution
1990 Age of information
2010 Age of the customer
As mentioned earlier, the Intershop Commerce Suite is a 360-degree solution. Structurally, it consists of the following components:
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Omni-Channel Management,
to greet your customers with open doors – whenever, wherever, and however they want.
[->]
Experience Management,
to give your customers the perfect shopping experience.
[->]
Product Information,
to meet customers’ growing demand for information.
[->]
Marketing & Merchandising,
to provide your customers with effective and personalized incentives.
[->]
Transaction Management,
to ensure smooth transaction processes – from initial contact through to delivery, returns, and customer service.
[->]
Organization Management,
to enable your commerce platform to adapt to the structure of your business and not vice versa.
[->]
Analytics & Reporting,
to monitor the performance of your business and the platform itself.
[->]
Operational Excellence,
proving that in the tough environment of day-to-day commerce… you can always rely on Intershop.
That sounds great, of course. But what does Intershop really stand for? What sets us apart from other providers?
[->]
We offer the lowest TCO.
Intershop is the smarter investment. We provide rapid setup, full functionality out of the box, and a unique expansion path that accommodates the specific dynamics of your business. If you consider the entire life cycle of your commerce platform, Intershop is the most cost-efficient solution.
[->]
We offer the fastest results.
With Intershop, you can start earning within a very short space of time. According to Forrester Research, we offer the shortest time to value of all digital commerce providers.
[->]
We adapt to your business – not vice versa.
No matter how your marketing and sales are organized or what processes you use, we can replicate your business exactly.
You can also choose from a wide range of deployment models: From a fast-access cloud-based solution through flexible managed services to traditional on-premises licensing – you decide what suits your business and the way you want to grow.
[->]
We make complex things simple.
No matter how large or complex your business is – or might be one day – we keep the doors wide open here, too. Major corporations, such as eBay Enterprise and Hewlett-Packard, use Intershop for all their digital commerce processes. (For example: Hewlett-Packard’s online store (store.hp.com) has an annual global income of around 10 billion dollars.)
[->]
We offer an all-in-one solution.
While other providers offer framework or even patchwork systems, Intershop gives you a full-spectrum solution with a host of readymade features. You have all the tools you need to manage your commerce activities – from omni-channel management through product data management and marketing to integrated data analysis. You also have an open architecture that lets you incorporate your commerce platform into any system landscape and expand as your business grows.
[->]
We succeed in every project.
Over the past 20-plus years, we’ve completed EVERY customer project on time and on quality. No other provider can match our track record or our global partner network. That’s something YOU can rely on, too.
[->]
We continually invest in the future.
Not only have we invested more than 30,000 man-hours in the full redevelopment of our commerce solution – we continue to invest, each and every day, in the future capability of your commerce platform. Sixty percent of Intershop staff work in development and professional services. Every request we receive from customers flows directly into our development process.
[->]
We’re totally independent.
Which makes us unique. Intershop is the ONLY independent provider of enterprise commerce solutions. When you opt for Intershop, you won’t be giving up control of your system landscape to some faceless company. What you get with Intershop is total commerce. That means total support from us to you – no matter how your business grows.
And rest assured, we know what that entails: To keep your doors open 24/7, there are many challenges to overcome.
To examine these challenges, let’s shift the focus to your customers – the most important factor in the age of the consumer.
[->]
A Niche Player technology provider has a small market share and/or a narrow market appeal or specialization with its current customers. Although its solution may be compelling, market adoption/ traction is limited. However, these providers surpassed this Magic Quadrant's entrance requirements, whereas other organizations not found in this research were unable to satisfy the entrance criteria. Clients should not infer that Niche Players perform poorly and cannot meet an organization's e-commerce needs; rather, clients should realize that these vendors are participating in an extremely competitive market." Intershop has over 500 customers worldwide, of which over 25% generate more than $100 million in online revenue. One-third of its customers are B2B organizations.
…just a few of our successful customers
…just a few of our successful customers
Now that you’ve seen the power of our solutions and how they help our customers succeed, perhaps you’re ready to take the next step.
Intershop can help keep your doors wide open for all of your customers… no matter when, where, or how they shop with you.
Thank you for your attention.
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