Financial Advisors’ Use of Social Media -- 2010 Survey

1. Financial Advisors’ Use of Social Media

10. Source: LederMark social media survey, March 2010. All professionals at national firms, N = 50 Key discovery: Complete use of LinkedIn tools is restricted. Use by national firms Rank Current use Desired use 1 Create a profile with the name of employer identified Ask for profile recommendations 2 Invite friends/ colleagues/others to join your network Utilize applications (e.g.,Tweets, blogs, slides) 3 Join groups Engage in discussions 4 Link profile to your business web site Link profile to business web site 5 Engage in discussions Join groups Create a profile without employer identified

11. Source: LederMark social media survey, March 2010. All brokers, N = 69 Key discovery: Complete use of LinkedIn tools is restricted. Use by brokers Rank Current use Desired use 1 Create a profile with the name of employer identified Ask clients and friends to recommend you on your profile Utilize applications (e.g., Tweets, blogs, slides) 2 Invite friends/colleagues/others to join your network Engage in discussions 3 Join groups Link profile to your business web site 4 Link profile to your business web site Join groups 5 Engage in discussions Invite friends/colleagues/others to join your network

12. Under 50 vs. over 50 social media users Source: LederMark social media survey, March 2010. All users, N = 144 Key discovery: Generation gap in social media networking will impact sales practices in the years ahead. Under 50 Over 50 Are using social media 85% 50% Users of social media which presence led to doing business 41% 19% Agree that social media networking will be an important business development tool within five years 86% 53%

17. The insurance industry has eclipsed securities in adopting social media as a powerful prospecting tool.

19. (text) Social media networks