How Do I Do a Keyword Research
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How Do I Do a Keyword Research
- 1. It all begins with words typed into a search box. Keyword Research
- 2. 3 Important Things Author Your Relevancy Enrich Your Volume Deliver Your Competition Presentation Presentation Presentation It’s about getting the right kind of visitors
- 3. Keyword Relevancy Identify phrases that are most relevant to the content on site.
- 4. Ask yourself… Is the keyword relevant to your website's content? Think about your Websites Goals • E-Commerce (Sales, Purchase) • Recommerce (Leads) • Information (Visits) Relevancy Think about your Users Queries • E-Commerce (Sale, Buy, Purchase, Cheap) • Recommerce (My, Your) • Information (Visits) • Questions (Where? How? What?)
- 5. Use Google Keyword Tool… Generate keyword ideas… Relevancy
- 6. Use Google Keyword Tool… Filter the results… Relevancy
- 7. Relevancy Google Suggest… The best way to get ‘Long Tail’ keywords
- 8. Relevancy Contextual Targeting… https://adwords.google.com/o/ContentTheme/Explorer Adwords -> Tools and Analysis -> Contextual Targeting Tool
- 9. Keyword Volume Analyze volume, trend of your keywords
- 10. Google Trends… Check what’s hot… Volume
- 11. Use Google Keyword Tool… Pick keywords… Volume Relevant Keywords with 1K above Local Monthly Searches = Win!
- 12. Keyword Competition What’s your competitor doing?
- 13. Google Search Result… The Lower the Better… Volume Relevant Keywords with > 2M = Win!
- 14. Google Search Result… Go for Phrase… Volume Relevant Keywords with > 2M = Win!
- 15. Check your Competitors KWs… This is where the gold mine… Volume SEMRush is the Best Tool for “Spying” Competitors Keywords
- 16. Build a Keyword DB Filter Results…. Yes/No Keywords Local Monthly Searches Difficulty Google Result Competitor laptop parts 4400 High 7580000 Yes dell laptop parts 1000 High 324000 Yes compaq laptop parts 110 High 3670000 Yes used laptop parts 170 High 41,800,000 Yes Top laptop parts warehouse 170 High 5890000 Yes Keywords hp laptop parts 1300 High 333,000 Yes hp laptop replacement parts 210 High 7,630,000 Yes toshiba laptop parts 1300 High 379000 Yes laptop computer parts 140 High 44000000 Yes dell laptop replacement parts 140 High 1710000 Yes
- 17. It’s not just ‘English’… It’s about Relevancy and Common Sense… THANK YOU! Questions? Follow me @GDTALAMPAS && Visit my website GEROMMETALAMPAS.COM