8. http://picapixels.tumblr.com/post/113185311/1241888829265462‐jpeg
Let me explain
A linear
approach to what we
make, how we make it, who we
make it with, how we share and
communicate is a framework if you will, or a lens
that sets us to look upon our world and act in a very particular
fashion. Shuf<le is an example of a non‐linear approach, a means
by which we can access, curate and interpret the world in a
different way. But for some is very hard to grasp.
9. http://picapixels.tumblr.com/post/115662173/good‐morning‐situ‐gunung‐ii‐by‐juhe‐jpg
Think about it like this –
the only straight lines made in nature are made by man,
and similarly our industrial world has been built with
the same straight‐line logic
and, philosophy. Yet nature is not like that,
it has no straight lines.
Nature <lows, nature is more connected, grass roots and interdependent.
It suggests a different type of process and logic at play that is not;
centralized, bureaucratic or in<lexible.
This is the world of no straight lines.
12. http://www.<lickr.com/photos/14431773@N08/3512241035
Communication -
Community -
Communion
This creates a dilemma. And the dilemma is this – How can <irms and the people
that work in those <irms, develop coherent strategies/products and services that
are premised upon No‐Straight‐Line principles – when they have been versed only
in Straight‐Line thinking – at least for the over 35’s – from birth?
15. We have turned away from a Read Only In the age of mass media, the press was
to a Read Write culture – Nokia says able to de<ine the sphere of legitimate
25% of all media will be created by us debate with relative ease because the
by 2012 – YouTube uploads 13 hours of people on the receiving end were
audio‐visual material every minute of atomised but connected “up” to Big
every single day of the year. This is folk Media but not across to each other. And
culture for the 21st Century – albeit on now that authority is eroding says
steroids. Journalism Professor Jay Rosen
communicationstransformation
16. http://www.<lickr.com/photos/42526951@N00/255187152
But what is driving this communications revolution?
Is it that technology has just appeared? Is it a <luke? An accident?
The simple answer to that is no. Technology is a human creation
in the <irst place and it succeeds or not the the extent that it
meets fundamental human needs, human beings have an innate
need to connect and collaborate, through communal and
cooperative activity we <ind context and meaning in our lives.
Right now, we are directing communications technology to
achieve very speci<ic things for society. As Carl Jung said….
20. A new commonsense for the networked society
http://www.<lickr.com/photos/nathaninsandiego/2723981272/
Participatory culture – folk culture for the 21st Century
In a late medieval carnival, for example, everyone had a role to play and a chance to distinguish
themselves individually by the brilliance of their costumes, the wittiness of their jokes, or their
talents as dancers or athletes. Barbara Ehrenreich in her book Dancing in the Streets, a history
of collective joy, says that the capacity for collective joy is encoded into us almost as deeply as
the capacity for erotic human love of one human for another. We can live without it, as most of
us do, but only at the risk of succumbing to the solitary nightmare of depression, argues
Barbara Ehrenreich. Today, the most prescribed drugs in the world are those for depression.
We want to co‐create, share, collaborate together in this way we <ind common meaning.
55. Permeability of organisations
organisations need to be
permeable, with the ability
to absorb <lows of
information, and people.
This means using more
transparent methods of
communication from inside
http://www.<lickr.com/photos/powerhouse_museum_photography/2862345500/
out and outside in.
It also means being <lexible
and adaptive, more organic
in thought and deed.
http://picapixels.tumblr.com/post/113152317
57. http://www.woostercollective.com/2008/08/bruno_taylors_playful_spaces.html
We don’t take back the public realm by more CCTV ‐ Trying to control the public
domain remotely is never going to work. Why is it in Japan that you can leave
your bicycle left unlocked in down Tokyo – because society has a powerful sense
of the inter‐relationship between society – the public realm and the individual.
http://www.<lickr.com/photos/38435718@N00/264462892
Creating community is only marginally about technology. What matters is the
emergence of shared meaning as we interact with each‐other in meaningful
activities… For hundreds of years, when the majority of the population was
illiterate, participatory ritual and performance were the main ways that beliefs
were shared within a culture.
Taking back the public realm
59. Learning should be a {1}
part of all our lives –
an open, living Creating
breathing system
where intelligence
and knowledge is
shared and
distributed –
{3}
{2}
Collaborating Critiquing
{4}
Communicating
60. Deschooling business schools – a new capitalism
http://www.<lickr.com/photos/delibelli/279319214/
Contrary to popular opinion – business is in fact a social science – so perhaps our business
schools should be more like this – the Eden project The promise of this new world cannot
come about until education/business /politics etc.,adjusts to human need not the other way
around by connecting people with common interests, unlocking creative talent among
groups that have a passionate interest or an desire to exchange information globally, and
as a consequence new content and solutions emerge.
I believe that by offering collaborative tools for innovation at the grass roots we dramatically
increase productivity because as I have pointed out a simple truth people embrace what they
create.