The document discusses a conference on urbanism beyond neo-liberalism. It focuses on the need for more sustainable urban design and development strategies that consider public values and shared desires. It presents a case study of a neighborhood redevelopment project in Amsterdam that used communication strategies like home visits and resident planning to incorporate community values and facilitate collective use of public spaces.

1. 1 The 4th International Conference of the International Forum on Urbanism (IFoU) 2009 Amsterdam/Delft The New Urban Question – Urbanism beyond Neo-Liberalism ECONOMIC CHANGES and the NEED for DESIGN STRATEGIES forMORE SUSTAINABLEURBAN PROJECTS: VALUES OF PUBLIC LIFE,SPACE and SHARED DESIRE. ©²FLUX stad projectontwikkeling

2. 2 The 4th International Conference of the International Forum on Urbanism (IFoU) 2009 Amsterdam/Delft The New Urban Question – Urbanism beyond Neo-Liberalism Germaine Sanders & Robin Houterman TU-Delft urbanism ²FLUX sustainable urban project development e: germainesanders@planet.nl e: robinhouterman@hotmail.com ©²FLUX stad projectontwikkeling

3. 3 The 4th International Conference of the International Forum on Urbanism (IFoU) 2009 Amsterdam/Delft The New Urban Question – Urbanism beyond Neo-Liberalism WHO DESIGNS CITIES? ©²FLUX stad projectontwikkeling

4. 4 DESIGNERS CO-PRODUCTION AMBITIONLAW & RULES IMAGE &IDENTITY CITIZEN COMMISIONERS/ INVESTORS POLITICIANS/ GOVERNORS PROJECTSVALUE € & GOVERNANCE KNOWLEDGE RESEARCHERS ©²FLUX stad projectontwikkeling

5. 5 In new scenarios created by complex interactions between stakeholders, public space is the result of complex negotiations that need to be managed using tools such as: a. Concept plans and formulas for urban area. b. System designs for sustainability. c. Strategic Master plans and definition of Strategic Projects d. Prototypes of building/ program concepts And so on.. It is common sense that all parties need each other to realise sustainable urban space for sustainable urban life of people together. This ambition is an exciting one meanwhile a never-ending story, the ever ongoing story of the shared desire that is the vital power for successful sustainability. The new urban questionof how to organise people’s freedom to participate in the planning and designing of New Urban Forms while realizing projects together without having to share everything? How will this still be relevant for further practical experiment as well as for theoretical study? ©²FLUX stad projectontwikkeling

6. 6 The 4th International Conference of the International Forum on Urbanism (IFoU) 2009 Amsterdam/Delft The New Urban Question – Urbanism beyond Neo-Liberalism In case of Colour quarter public value of public space is at stake. We needed strategies to make the border between public and private more flexible, to facilitate collective space for collective program. These strategies are often based on the creative interpretation of value development of both private real estate and of public space surrounding private buildings. ©²FLUX stad projectontwikkeling Germaine Sanders & Robin Houterman

7. 7 KLEURENBUURT/ colour neighbourhood ©²FLUX stad projectontwikkeling

8. 8 Kleurenbuurt: remarkable green and infrastructure ©²FLUX stad projectontwikkeling

9. 9 Kleurenbuurt: remarkable green and infrastructure ©²FLUX stad projectontwikkeling

10. 10 communicatie Ask the people what they value! ©²FLUX stad projectontwikkeling

11. 11 Home visit conversations Feed-back for presentations and plans Residents made their own neighbourhoodplan of shared desire Shared power! ©²FLUX stad projectontwikkeling

12. 12 ©²FLUX stad projectontwikkeling

13. 13 Spatial qualities and connection GREEN AND WATER GREEN AND WATER NEIGHBOURHOODS SYNERGY AND CONTEXT SYNERGY AND CONTEXT Groen en water CITY GREEN AND WATER ©²FLUX stad projectontwikkeling

14. 14 SMART PUBLIC LIFE.. ©²FLUX stad projectontwikkeling

15. 15 to wonder.. watching to dwell Walking the dog Coming home! working leaving! to live to take care PLAYING sporting to live Daily shopping to play viewing Walking the dog living to dwell Coming home! To go out!/ into town.. watching growing Walking the dog valued PUBLIC LIFE.. ©²FLUX stad projectontwikkeling

16. 16 SOCIAL HOUSING IN CONTEXT Bezit en participatie in ontwikkelingsprojecten omgeving Kleurenbuurt ©²FLUX stad projectontwikkeling

17. 17 TRANSFORMATION AREA Kleurenbuurt: circa 14,4 ha. (excl main traffic infrastructure) G: 2,7 ha F: 2,0 ha D: 1,7 ha E: 2,6 ha B: 1,5 ha C: 2,3 ha A: 1,6 ha ©²FLUX stad projectontwikkeling

18. 18 Meanwhile in the newspaper.. Our society objectiveshouldbehapiness abovedynamicefficiency..Lord Richard Layard/ Economy of Hapiness ©²FLUX stad projectontwikkeling

19. 19 t en de overheid ‘civil society’ versus commercial public domain: Attentionfortraditionsand value of qualities of the civil society Public Privatcollaboration: Becauseof community, personalresponsibility,friendshipand love. drijven de les: creativiteit loont A city must reinventitself again and again Instead of defendingitscompetitiveposition. ©²FLUX stad projectontwikkeling

20. 20 Who will it serve? SUN CITY WIDE comfortable living, forpeoplefocusedontogetherness and safety SECRET CITY HIDDEN.. Basedonmonumentality and magic, forpeople in culturalcollectivity DREAM VALLEY LUCID.. Spetacular and adventurous living, forsocialpeoplethat are longingfor nature FOOD CITY OPEN.. Focusedonsensuality and food, living forlife-lovers SPEED CITY TRANSPARANT.. Fast and shiny living, focusedonconsumptionfetesjism GLOBAL CITY SOLID.. Flexible and transformable living, for free and independantpeople ©²FLUX stad projectontwikkeling

21. 21 SUN CITY PENSIONADO TOWN IN A DESERT ©²FLUX stad projectontwikkeling

22. 22 AND THIS IS SUN CITYTOURIST TOWN IN AFRICA ©²FLUX stad projectontwikkeling

23. 23 IS THIS SUN CITY ? ©²FLUX stad projectontwikkeling

24. 24 SECRET CITY? ©²FLUX stad projectontwikkeling IMPULSEN kristal MC2- Xander van Beers, Germaine Sanders- JULI 2005

25. 25 WAT WORDT HET ? DREAM VALLEY? DE ZONNESTAD (SUNCITY) WIJDS…gericht op comfortabel wonen, voor mensen in saamhorigheid en veiligheid DE GEHEIME STAD (SECRETCITY) BESLOTEN…gericht op bijzonder, magisch wonen, voor stadsmensen in culturele verbondenheid DROOMVLUCHT (DREAMVALLEY) IJL… gericht op monumentaliteit en magie, wonen voor sociale mensen gericht op beleving LUILEKKERLAND (FOODCITY) OPEN….gericht op sensualiteit en eten, wonen voor levensgenieters TOPSNELHEID(SPEEDCITY) TRANSPARANT… gericht op glans en snelheid, wonen voor consumptie fetisjisten WERELDSTAD(GLOBALCITY) SOLIDE… gericht op veranderlijkheid, wonen voor vrije onafhankelijke mensen ©²FLUX stad projectontwikkeling

26. 26 SPEED CITY ? ©²FLUX stad projectontwikkeling

27. 27 FOOD CITY? ©²FLUX stad projectontwikkeling IMPULSEN kristal MC2- Xander van Beers, Germaine Sanders- JULI 2005

28. 28 GLOBAL CITY ? ©²FLUX stad projectontwikkeling

29. 29 Design forvalue of public life Freedom! shared desire New UrbanForm is aboutmodifyingurban context to newsocialeconomical and culturalcircumstances. € ©²FLUX stad projectontwikkeling

30. 30 statement It is the actual need for more sustainable solutions of spatial problems that raises the ultimate new urban question. And still, the need for more sustainable solutions of spatial problems is primarily a fundamental social economical problem to be reflected on by urban planners and designers when (re)shaping cities and when calculating urban projects for the metropolitan. We notice that urban design culture is shifting towards a culture of designing for smart urban life, eventually.. ©²FLUX stad projectontwikkeling Germaine Sanders & Robin Houterman

31. 31 MOULD CONTRA-MOULD ©²FLUX stad projectontwikkeling

32. 32 Method to designSustainable urban projects ©²FLUX stad projectontwikkeling Germaine Sanders & Robin Houterman

33. 33 BUILDING/ gebouw De ruimtelijke technische – en functionele waarden van het gebouw / ruimtelijke object. ©²FLUX stad projectontwikkeling Germaine Sanders & Robin Houterman

34. 34 USER/ gebruiker De waardering van eigenschappen van het gebouw en van het gebied, in aansluiting op de identiteit, beleving en kwaliteitsbehoefte van de gebruikers ©²FLUX stad projectontwikkeling Germaine Sanders & Robin Houterman

35. 35 AREA/ gebied De ruimtelijke- en economische waarde van het gebied / van de plek ©²FLUX stad projectontwikkeling Germaine Sanders & Robin Houterman

36. 36 COMMUNITY/ gemeenschap De waardering van kwaliteiten van gebouwen en het gebied die randvoorwaarden bieden voor een functionerende gemeenschap en sociale vitaliteit en emancipatie. ©²FLUX stad projectontwikkeling Germaine Sanders & Robin Houterman

37. 37 MISSION ©²FLUX stad projectontwikkeling Germaine Sanders & Robin Houterman

38. 38 EXPERTISE ©²FLUX stad projectontwikkeling Germaine Sanders & Robin Houterman

39. 39 THE PROCES ©²FLUX stad projectontwikkeling Germaine Sanders & Robin Houterman

40. 40 Design for value of urban space ©²FLUX stad projectontwikkeling

41. 41 statement There is a task for planners and designers to develop new design tools and methods as a need for effective design in practices and processes of multi stakeholder alliances. Urban design in general has been accepted as key to a better urban environment. However as we move on, urban design should evolve to create public space and design to accommodate urban living of greater sustainability. Urban design and building typology must allow definition of space ownership and building ownership in much more flexible ways. ©²FLUX stad projectontwikkeling Germaine Sanders & Robin Houterman

42. 42 Design for value of shared desire ©²FLUX stad projectontwikkeling Germaine Sanders & Robin Houterman

43. 43 statement Planners and designers are confronted by an increasing variety of stakeholders, individual people and organisations of people with shared desire. Planners and designers need to analyse what these stakeholders value and why they would be interested to participate in the local spatial agenda on the search of Sustainable Urban Form. ©²FLUX stad projectontwikkeling Germaine Sanders & Robin Houterman

44. 44 directing on SHAREDDESIRE ©²FLUX stad projectontwikkeling

45. 45 The 4th International Conference of the International Forum on Urbanism (IFoU) 2009 Amsterdam/Delft The New Urban Question – Urbanism beyond Neo-Liberalism New urban questions: To match these economical strategies with programmes for design we need to investigate questions like: ☼who values and when? or: ☼ how do we value sustainable projects? ©²FLUX stad projectontwikkeling Germaine Sanders & Robin Houterman

46. 46 The 4th International Conference of the International Forum on Urbanism (IFoU) 2009 Amsterdam/Delft The New Urban Question – Urbanism beyond Neo-Liberalism THANK YOU ! e: germainesanders@planet.nl e: robinhouterman@hotmail.com ©²FLUX stad projectontwikkeling