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Positioning salomon vs. patagonia
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Germain Dutilleul
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Positioning salomon vs. patagonia
1.
Jaswant JONNADA –
Patricio ANGONOA – Vincent GUILIANI – Germain DUTILLEUL
2.
3.
4.
Care for environement
5.
Care for technicity
of products
6.
7.
8.
High quality inspired
and created by the real practitioners
9.
10.
Ambassadors involved in
the process of R&D
11.
100% organic cotton,
recycled polyester
12.
Founder and donator
to « 1% for the planet »
13.
14.
15.
16.
17.
18.
Care for high
technicity of products
19.
Sensitive to fashion
20.
21.
22.
Highly fashionable
23.
State of the
art in technology
24.
25.
High number of
patents and R&D budget very important...
26.
27.