This is a presentation given today to Cohort 3 at Incubes, Canada's Top Business Accelerator for the most innovative internet start-ups.

1. Preparing a Pitch for Investors
This is your stage and you have to
direct the performance.....
If the audience doesn’t get it
You are Done!

2. “Traction is the new king. It is all
about a simple business model,
tested market fit and cross
functional teams”
Summary of Paul Singh’s presentation in India

3. Agenda
• Meet & Greet
• Introductions
• Preparing a Pitch for Investors
• Q&A
• Future Topics

4. Who is your Audience?

5. Who is Looking For a Design
Award?

6. Who has the most Logo’s in a
Presentation Contest?

7. 7 Steps To A Winning Pitch
1. Preparation is key
2. First Impressions matter
3. Embrace brevity
4. Know your numbers
5. Conduct market research
6. Be enthusiastic but professional
7. Practise makes perfect

8. Kevin O’Leary’s View of what
makes a Great Pitch
• The founder is able to articulate their vision
and the opportunity in 90 seconds or less
• Here is my idea and here is how it is going to
make you rich if you invest in it
• They are able to articulate why they should be
the team to execute the business plan
• The team starts to sizzle and they emerge as
leaders you can invest in

9. TOOOOO Short .... No way
Just too short on content
• I have been a member of MLA’s Selection
Committee for three years and > 80% of
presenters run out of time
• A Perfect round number is ten slides
• With the right content you can present in 15 ‘
• If you can’t explain your business to a nine
year old, you won’t be able to explain it to an
investor

10. 11 Insider Secrets to Pitch an
Investor
1. Get the talking to listening ratio right
2. Be Curious
3. Don’t Name Drop
4. Keep so simple a 9 yr old would understand
5. Have a specific objective
6. Don’t take yourself so seriously

11. 11 Insider Secrets to Pitch an
Investor
7. Defend your assumptions
8. Avoid grandiose, absolute statements
9. Tell us the “ Hard Part”
10. Don’t start on Chapter 3
11. Let your Passion Shine
“In Silicon Valley one in three hundred pitches
get funded”

12. Recommended
Ten Slides
For a
Pitch

13. Market Need and Solution
• Define the problem or the market need, and
outline your solution. Give “the elevator
pitch” for your start-up

14. Company and Business Model
• Name of the Company and Organization
• Products or services
• How you will make money
• Who pays you
• Gross Margin

15. Product & Technology
• Define the technology behind your product or
services (past, present and future
development phases).
• Make sure you communicate the relevance of
your product/services to market needs.
• Describe your technology patents and “secret
sauce”.

16. Industry & Market Sizing
• Define the characteristics of the overall
industry, market forces, market dynamics and
customer landscape.
• The investor needs to understand the industry
of your company.
• Use third party data.

17. Marketing, Sales and Partners
• Describe marketing strategy, sales plan,
pricing and partnership plans.
• Here is also a good place for a rollout timeline
with key milestones.

18. Competition and Competitive
Advantage
• List and describe your competition.
• Describe some of your company’s competitive
advantages.

19. Management Team
• Qualifications and roles of the top three
executives and top three on your Board of
Advisors

20. Funding Requirements and
Use of Funds
• How much money (if any) has management
put into the venture? (not sweat equity)
• What is the level of capital funding sought
during this stage?
• What is the company willing to give in return
for the investment?

21. Financial Forecasts and Metrics
• Project both revenues and expense totals for
next three years, and past three years.
• What is the current valuation of the company?
• Show breakdown and growth assumptions
• No Hockey Stick graphs please!

22. Exit Strategy
• What is the timeframe of Return on
Investment?
• What is the planned exit strategy?
• What is the timeframe for the exit?
• What is the rate of return expected for the
investor?

23. PRACTISE
PRACTISE
PRACTISE
You have until Feb 28 to PRACTISE

24. Remember,
you are asking someone to give you
$1,000,000.00
So you need to convince them you respect their
time and interests as well

25. Future Topics
1. Bootstrapping a Company & Exec Summary
2. Preparing a Pitch for Investors
3. Accessing Capital from a Angel Network
4. Terms to expect from an Investors Term
Sheet
5. Forming an Advisory Board
6. Pros of Cons of accessing Venture Capital too
early & some of the pitfalls to avoid

26. Gerard Buckley, BBA, FICB, ICD.D
President and CEO
Jaguar Capital Inc.
(C) 416-884-9522
(W) 416-646-6789
g.buckley@jaguarcapital.ca
www.jaguarcapital.ca
@jaguarcapital
@gerardbuckley