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Increasing sharing, expanding user base,
and estimating impact of your research data
using service tools and social media
Ge Peng & Tom Maycock
June 25, 2015 Version 2.0
(Based on the 5/21/2015 CICS-NC Quarterly Update presentation)
Help people discover, get, and use your product!
• If people do not know about or can not find and get your product, they
won’t be able to use it.
• If people do not use your product, you won’t be able to know if it is useful.
• If you are not able to demonstrate that your product is useful and useable,
you may not be able to sustain or improve on it.
 There are other factors that may affect discoverability, accessibility, usefulness, and
usability of your product. However, they are beyond the scope of this presentation.
 It is not intended to cover all service tools but only to share our experience with
those that we have used.
Peer-reviewed journals – a traditional way to share and reach out to your users
• Pros:
 A sense of objectiveness and maturity due to the peer-reviewing process
 Assigned persistent Digital Object Identifiers (DOIs) (e.g., http://dx.doi.org/10.2481/dsj.14-049)
 Analytics for some journals – views, downloads (better use indicator than viewing counts)
(e.g., the Earth System Science Data Journal: http://tinyurl.com/SICdataPaperMetrics)
 Tracked citation - still most respected impact indicator
• Cons
 Limited feedback before being published (mostly from close colleagues)
 Long publication process (~ 6 months to 2 years or never!)
 Reviews can be subjective (essentially by 3 people who may or may not be very objective!)
 Added cost ($1500 – $3000) – many online versions are now free
Google Doc – easy & free way to share with your collaborators (not in China!)
 Large space
 Only to people you already know
 No impact metrics
Service Tools – Free sharing & working on your behalf (even when you are sleeping)
• Slideshare.com
 Large free space with control on download setting (by invitation only or public)
 They are actively reaching out to relevant users and sharing related content
 Sophisticated analytics, e.g., http://tinyurl.com/DSMMintro
 Views, viewers, downloads, sources, traffic sources, countries, etc.
 Best analytics so far but no assigned DOI and version control
Based on view metrics from slideshare.com
Views - Top Countries
Service Tools – Free sharing & working on your behalf, Cont.
• Figshare.com
 Assigned DOIs almost right away: e.g., http://dx.doi.org/10.6084/m9.figshare.1211954
 Limited space for the free version
 Limited analytics: only viewing and sharing action counts
- more capability online late this year
• Github.com – Not just for source code anymore
 Version control
 Private sharing is not free
• Tinyurl.com – making long URLs usable in a customized way (twitter: 140 characters)
 How many tinyurl links can you find in this presentation?
Social media – Free sharing with a wider audience
• Web story (CICS-NC & NCEI combined with twitter & Facebook)
 http://tinyurl.com/CICSNCwebStory
 http://tinyurl.com/NCEIwebStory
NCEI web story
CICS-NC web story
Weekly view metrics graph from slideshare.com
Social media – Free sharing with a wider audience, Cont.
• Twitter.com – It is a dark, endless space out there. Is anybody listening? Yes, #TheyAre
 Several tweets from March 26, 2015 with a link to http://tinyurl.com/DSMMtemplate
 Over 35% increase in viewing (from 192 to 264 as of 5/20/2015)
 Using certain # tags seems to work better
Social Media Tip #1:
 Be selective and careful with Hashtags!
 Not case sensitive.
 Is it already used?
#NCA2014 on Twitter
• Facebook.com – Do you want your friends to see this?
 Free sharing of pictures and posts
• Linkedin.com – Do your colleagues really care?
• ResearchGate.com – They tend to work too hard on your behalf!
 Frequent update on profile and publications viewing, and downloads
 They should limit their e-mails to weekly updates except for publication requests
• E-mail list – Reaching people interested in your work. Some tips on mailing list:
 Create the list based on your stakeholders, including users
 Allow people to subscribe or unsubscribe your list
 Focus on providing useful information (We tend to read those with content on the
subject of our interests; dislike service-only e-mails)
 Be mindful about how often you send e-mails to the group (not too often)
• Face-to-face – Still the most effective way to reach out to people who share your vision
 Conferences and workshops (added cost), seminars, group or one-on-one meetings
Communication is the key!
More Social Media Tips
• Twitter
 Keep short (<130 characters) to allow room for re-tweeting
But – note new “retweet with comment” feature
 Use period before username when replying
 Utilize photo or image!
• Facebook
 Again, shorter is better (<130 characters)
 < 40 characters = higher engagement rate
 Photo or image!
• Hashtags
 Twitter: two or fewer per tweet
 Facebook: one per post
like-minded: having similar tastes, opinions, or interests
open-minded: receptive to new ideas (welcome and willing to listen to new ideas first,
then decide on whether to accept or reject it)
broad-minded: tolerant of a wide range of ideas, people, social behavior, etc. (even if
they may not agree with others’ ideas or beliefs)
“Seeking those who are like-minded;
Pursuing those who are open-minded;
Promoting those who are broad-minded!”
- Ge Peng, 5/9/2015
Sharing is a beautiful thing! Feel free to pass it on …
So Are Your Comments!
gpeng@cicsnc.org
tmaycock@cicsnc.org
Follow CICS-NC on
Twitter - @CICSNC
Facebook - https://www.facebook.com/cicsnc

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Service Tools and Social Media Data Sharing Use Case

  • 1. Increasing sharing, expanding user base, and estimating impact of your research data using service tools and social media Ge Peng & Tom Maycock June 25, 2015 Version 2.0 (Based on the 5/21/2015 CICS-NC Quarterly Update presentation)
  • 2. Help people discover, get, and use your product! • If people do not know about or can not find and get your product, they won’t be able to use it. • If people do not use your product, you won’t be able to know if it is useful. • If you are not able to demonstrate that your product is useful and useable, you may not be able to sustain or improve on it.  There are other factors that may affect discoverability, accessibility, usefulness, and usability of your product. However, they are beyond the scope of this presentation.  It is not intended to cover all service tools but only to share our experience with those that we have used.
  • 3. Peer-reviewed journals – a traditional way to share and reach out to your users • Pros:  A sense of objectiveness and maturity due to the peer-reviewing process  Assigned persistent Digital Object Identifiers (DOIs) (e.g., http://dx.doi.org/10.2481/dsj.14-049)  Analytics for some journals – views, downloads (better use indicator than viewing counts) (e.g., the Earth System Science Data Journal: http://tinyurl.com/SICdataPaperMetrics)  Tracked citation - still most respected impact indicator • Cons  Limited feedback before being published (mostly from close colleagues)  Long publication process (~ 6 months to 2 years or never!)  Reviews can be subjective (essentially by 3 people who may or may not be very objective!)  Added cost ($1500 – $3000) – many online versions are now free Google Doc – easy & free way to share with your collaborators (not in China!)  Large space  Only to people you already know  No impact metrics
  • 4. Service Tools – Free sharing & working on your behalf (even when you are sleeping) • Slideshare.com  Large free space with control on download setting (by invitation only or public)  They are actively reaching out to relevant users and sharing related content  Sophisticated analytics, e.g., http://tinyurl.com/DSMMintro  Views, viewers, downloads, sources, traffic sources, countries, etc.  Best analytics so far but no assigned DOI and version control Based on view metrics from slideshare.com Views - Top Countries
  • 5. Service Tools – Free sharing & working on your behalf, Cont. • Figshare.com  Assigned DOIs almost right away: e.g., http://dx.doi.org/10.6084/m9.figshare.1211954  Limited space for the free version  Limited analytics: only viewing and sharing action counts - more capability online late this year • Github.com – Not just for source code anymore  Version control  Private sharing is not free • Tinyurl.com – making long URLs usable in a customized way (twitter: 140 characters)  How many tinyurl links can you find in this presentation?
  • 6. Social media – Free sharing with a wider audience • Web story (CICS-NC & NCEI combined with twitter & Facebook)  http://tinyurl.com/CICSNCwebStory  http://tinyurl.com/NCEIwebStory NCEI web story CICS-NC web story Weekly view metrics graph from slideshare.com
  • 7. Social media – Free sharing with a wider audience, Cont. • Twitter.com – It is a dark, endless space out there. Is anybody listening? Yes, #TheyAre  Several tweets from March 26, 2015 with a link to http://tinyurl.com/DSMMtemplate  Over 35% increase in viewing (from 192 to 264 as of 5/20/2015)  Using certain # tags seems to work better Social Media Tip #1:  Be selective and careful with Hashtags!  Not case sensitive.  Is it already used? #NCA2014 on Twitter
  • 8. • Facebook.com – Do you want your friends to see this?  Free sharing of pictures and posts • Linkedin.com – Do your colleagues really care? • ResearchGate.com – They tend to work too hard on your behalf!  Frequent update on profile and publications viewing, and downloads  They should limit their e-mails to weekly updates except for publication requests • E-mail list – Reaching people interested in your work. Some tips on mailing list:  Create the list based on your stakeholders, including users  Allow people to subscribe or unsubscribe your list  Focus on providing useful information (We tend to read those with content on the subject of our interests; dislike service-only e-mails)  Be mindful about how often you send e-mails to the group (not too often) • Face-to-face – Still the most effective way to reach out to people who share your vision  Conferences and workshops (added cost), seminars, group or one-on-one meetings Communication is the key!
  • 9. More Social Media Tips • Twitter  Keep short (<130 characters) to allow room for re-tweeting But – note new “retweet with comment” feature  Use period before username when replying  Utilize photo or image! • Facebook  Again, shorter is better (<130 characters)  < 40 characters = higher engagement rate  Photo or image! • Hashtags  Twitter: two or fewer per tweet  Facebook: one per post
  • 10. like-minded: having similar tastes, opinions, or interests open-minded: receptive to new ideas (welcome and willing to listen to new ideas first, then decide on whether to accept or reject it) broad-minded: tolerant of a wide range of ideas, people, social behavior, etc. (even if they may not agree with others’ ideas or beliefs) “Seeking those who are like-minded; Pursuing those who are open-minded; Promoting those who are broad-minded!” - Ge Peng, 5/9/2015 Sharing is a beautiful thing! Feel free to pass it on …
  • 11. So Are Your Comments! gpeng@cicsnc.org tmaycock@cicsnc.org Follow CICS-NC on Twitter - @CICSNC Facebook - https://www.facebook.com/cicsnc