RE-THINK THE WEB! What has emerged as a net for free communication - is today a consumption paradise of free services, where we pay with our privacy & self-determination. The same 99% who struggle against inequality in our „real world“ put themselves in a new digital dependency. If we want to heal the web, we have to make it again a place for collaboration - a place, where n2n communication turns into a human2human communication. The hegemony of Google, Amazon & Co. can be broken only by autonomous and active users, who instead of being ripped off, voluntarily share data as self-determinated digital citizens. Conscious and collaborative exchange of information can create a new powerful policy - much stronger than the consumption-based one-way system, we have now. Only if we voluntarily deal with the treasure of our data, we can free ourselves from the domination of the internet giants. The global footprint of the internet can be reduced if we start to work on sustainable communication strategies - replacing the rabbit & hunter game between consumers and industry by a co-creation culture based on engaged human2business dialog.