This document summarizes Europeana's new Data Exchange Agreement that embraces open sharing of metadata on the web. Europeana is a digital library that provides access to over 20 million items from over 1500 cultural institutions across Europe. The new agreement drops restrictions on commercial use and sharing to allow for broader reuse of metadata under a standardized Creative Commons CC0 license. It is the result of extensive consultation and pilots to demonstrate that open sharing has benefits for users, cultural institutions, and the public sector by stimulating innovation without negative risks. The new policy takes effect on July 1, 2012.

1. Europeana Data Exchange Agreeme
Embracing an open philosophy
for sharing metadata on the web
Georgia Angelaki, Europeana
National Digital Library DEA seminar
Helsinki, 11 November 2011

2. What is Europeana?

4. “A digital library that is a single, direct and multilingual
access point to the European cultural heritage.”
European Parliament, 27 September 2007

5. 2011
91 direct providers and aggregators
more than 1500 individual institutions
20+m items

9. CC-BY-NC
(like)

10. CC0 1.0 Universal
Public Domain
Dedication

11. Why?

12. Users:
Trusted source
Ease of use
Re-use
In my workflow

13. Cultural Institutions:
Visibility
Services
Revenue

14. Politicians:
Inclusion
Education
Leadership
Economic growth

15. Market:
Straightforward route to content
Access to the network
Premium services
Brand Association

17. Europeana Strategic Plan 2011-2015
1 AGGREGATE
2 FACILITATE
3 DISTRIBUTE
4 ENGAGE

19. Metadata related to the digitised objects produced by the
cultural institutions
should be widely and freely available for re-use.
Key recommendations, p5

20. Public Sector Data - Changing Expectations
Benefit for state Benefit for public
 The advent of the Web accelerated the body
development of a collaboration culture &
fostered an expectation that Stimulation of knowledge Possible data cleanup
information, metadata & content should economy will generate tax for re-harvesting by
be as freely available as the Internet revenue, business organisation
itself opportunities & jobs via User generated or
innovation added linked content may
 Many wider benefit arguments have been Public sector information enhance internal data
advanced for public bodies to make their is an underexploited Offers free R&D &
resource & governments Management Information
data freely available should maximise state opportunities
 2009 saw an increasing Government benefits from their initial New opportunities for
commitment to the principle of opening up investment collaboration to assist
Encourages diversity of internal efficiencies
public data for wider re-use. The Putting the
resources – no single Increased
Frontline First: smarter government report
supplier can create all reputation/relevance seen
requires “the majority of government-
services or content as inclusive community
published information to be reusable, linked
Taxpayers have already partner
data by June 2011”
paid once for data Opportunities to offer
creation, why pay again? new value added services
Minimal development on back of free offering
required since the data is
already created
20

21. When public data
(which already has been created at public
expense) is made openly available for re-use,
everybody can benefit:
Citizens get better information,
companies can come up with new
business opportunities
and public administrations will
(or anyhow should)
be grateful for others to work and add
value for everybody:
this is win-win.

23. Result of long series of negotiations
with content providers & aggregators.

24. Main Changes
Drops “Non-commercial use only” (NC)
Drops “Attribution” (BY)
Drops “Share-alike” restriction (SA)
Adopts a standardised license
Simpler than previous agreements
Only give to Europeana what you are comfortable with
No need to provide metadata for complete or all
collections

25. The Process
• Workshops on risks and rewards of open licenses – (September
2010-December 2012)
• Workshops and presentations (APENET, ATHENA, EFG,
EUSCREEN)
• Workshop with directors of museums, libraries, archives and av on
the business models of open data
• Online consultation with the network between December 2010 and
January 2011
• Second round of consultation with whole network in May
• 4 Hackathons in June (Barcelona, Poznan, London, Stockholm)
• LOD pilot
• Paper commissioned on the compatibility of CC0 with German
jurisdiction
• Dedicated website about open data and our new agreement

26. Risks identified in
the workshops

27. Rewards identified
in the workshops

29. Related Europeana activities

30. Europeana Linked Open Data Pilot
• 9 direct providers representing
• 300 libraries, museums, archives and av collections
• 16 countries
• 3,5 m records
• Pilot went live in June
• Proof that nothing bad will happen
• It’s a pilot- it’s still subject to change
• CC0 is cleared for this data
• Check it out: Data.europeana.eu

32. Digital Agenda Day API
Hackathons
Hack4Europe!
• About 85 developers participated
• With a majority being independent
developers or representing SMEs
• Creating 48 prototypes
• Why: to showcase the social and
commercial value of open cultural data
• With 14 winners in the categories and
local special awards

33. Winner of the Commercial Potential Award:
Art4Europe
http://www.youtube.com/watch?v=C6PEz2d7OLE

34. Winner of the Innovation Award: TimeMash

35. Winner of the Audience Award: TimeBook

36. http://version1.europeana.eu/web/e
uropeana-project/newagreement

39. More activities…
• LOD animation
• Operationalise some of the apps
• Paper on the Business Models of Open Data for the
Cultural Heritage Sector

40. CENL / EU screen/
Hispana
adopted DEA

41. CC0 will be applied
as of
July 1st, 2012!

42. Kiitos!
Georgia.angeaki@kb.nl