5. 144.000.000.000E-Mails werden täglich verschickt. 2.2 Milliarden-Menschen nutzen E-Mail-Clients. 61% aller
E-Mails werden von den Empfängern als nutzlos empfunden; 68,8% aller Emails sind SPAM.
Quelle: Pindom 2012
6. 28.05.14 Russmedia Digital GmbH / Verkaufshandbuch Vorarlberg4
3.714xErhält ein Amerikanischer Teenager
zwischen 13 und 17 Jahren eine
Textnachricht pro Monat, das sind bei
einem 16 Stunden Tag sieben bis acht
Nachrichten pro Stunde.
9. 49%
74%
28%
60%
63%
83%
62%
27%
37%
20%
46%
27%
24%
42%
49%
74%
24%
61% 62%
90%
45%
32%
47%
20%
53%
35%
29% 31%
Germ any - % of purchasers who did research online before purchasing
Germ any - % of purchasers who did research online before purchasing offline
Austria - % of purchasers who did research online before purchasing
Austria - % of purchasers who did research online before purchasing offline
Retail T echnology Groceries &
Healthcare
Automotive Media &
Entertainment
T ravel Finance & Real
Estate
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Base: People who purchased the product/service and are part of the online population
15. 15%
40%
15%
48%
Germ any - % of people using a tablet
Germ any - % of people using a sm artphone
Austria - % of people using a tablet
Austria - % of people using a sm artphone
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Base: the total population
16. 28.05.14 Russmedia Digital GmbH / Verkaufshandbuch Vorarlberg14
20%Greifen nach dem Sex sofort zum
Handy, hingegen nur noch 10 Prozent
zur Zigarette.
17. 28.05.14 Russmedia Digital GmbH / Verkaufshandbuch Vorarlberg9
68%Aller Handybesitzer leiden unter
eingebildeten Vibrationsalarm. Sie
erleben dieses Phänomen einmal pro
Woche.
22. 37%
64%
42%
73%
Germ any - % of people who think the placem ent of a brand on the search result page reflects the im portance of the brand
Germ any - % of people who think search results with local inform ation are m ore relevant
Austria - % of people who think the placem ent of a brand on the search result page reflects the im portance of the brand
Austria - % of people who think search results with local inform ation are m ore relevant
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Base: the online population