Is your mobile app making or breaking users’ mobile experience?

1. Convenience App: Getting it
Right
Is your mobile app making or breaking users’ mobile
experience?
Almost when retailers caught up with the dynamics of app marketing (some barely),
they are faced with a new challenge - convenience economy. Convenience economy is not
another jargon but is, in itself, a whole new strategy that would require companies to re-assess
their processes, re-align resources and transform the way they do business. The whole
strategy, business function and processes need a revamp and re-alignment to suit customer
convenience.
Convenience economy is not a function of the mammoth wave of mobile commerce.
Rather Convenience Marketing includes a full circle of customer experience that includes
mobile commerce as a part, others being in-store experience, customer service and
responsiveness.
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CustomerIn-store Mobile
commerce

2. In-Store Experience:
Sales people in a store are the frontline brand ambassadors. retailers face a huge
challenge is training these individuals to actually enrich customer experiences and have them
coming back. Enriching customer experiences would mean adding those really fine details
that make the difference. For instance when a customer walks in the store the sales person
should be able to greet the customer by name, suggest items of interest of individual
customers and likewise. But an initiative like this would mean the store is well equipped with
beacons, the brand has a native app that communicates, and customers have that have
downloaded on their smart phones. This is what a full circle of convenience marketing is
completed.
A native app helps create personalized experience for individual customers. Even if
the app does not focus on sales, the ancillary sales will definitely be there.
Mobile Commerce:
For companies that focus on mobile commerce, backing it up with real-time services
will complete the circle of convenience marketing. For instance providing real-time customer
assistance while they are shopping, or proving prompt and smooth delivery, remembering
birthdays and anniversaries and sending real cards by post.
The things that will make a difference are actually speaking, very small. But in reality there
are these finer details that actually make a difference. With such immense competition and
market clutter companies will have to innovate to create a difference; thoughtfulness will win
over advertisements and promotions.
Got interesting insights about the article? Please leave a comment.
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