1. Digital Marketing for Lawyers Geoff McQueen Internetrix

2. (Re)introductions Full service digital marketing agency Strategy Creative Technology Performance 10 years web marketing experience nationally and internationally 2007 Illawarra Business of the Year Private Sector – SMEs to ASX listed 3 levels of Government- Federal, State & Local Govt

3. Agenda Where are we now? Digital Marketing Pyramid Clients/Market Website Social Media Your Team Hints, Tips & Useful Stuff

4. Where are we at? Adoption Today, 80% of households are online Almost 90% of those are on broadband

5. Where are we at?Engagement Aussie Internet users spend 17.6 hrs/wk online This is almost 30% more time than TV! (13.4)

6. Where are we at? Social & Personal More time on social networks (almost 7 hours/month for Australians)

7. Digital Marketing Challenges Massive reach but with massive fragmentation Low cost but lots of competition We can’t push messages – we have to pull in the market Social media removes any control we (falsely) thought we had

8. Digital Marketing Pyramid Your Team Social Media Website Clients/Market

9. Your Website Brochure Experience, Specialisations, Industries & People Content Demonstrate expertise with blog posts, articles, publications, presentations & videos Conversion Accessible contact details, enquiry formsand making sure you’re measuring it!

10. Website Success: Content Brochure = Good, Thought Leader = Great!! Make it an easy, routine & KPI activity A few tips on doing it well Keep it bite-sized – especially for legal stuff! Make it easy to share – Facebook ‘Like’ links Show expertise, but leave them wanting more! Be honest and human – trust is critical

11. Social Marketing Consumer Clients - Facebook Pages Groups Events Commercial Clients – LinkedIn Groups Recommendations

12. Social Marketing Success: Engagement To engage, you need to join the conversation A few tips on doing it well: Encourage & reply to comments on your content Use Facebook Pages to promote your content Monitor Twitter for keywords & send helpful replies with links back to content on your site Send targeted email dispatches & encourage replies, questions & comments

13. Hints, Tips & Useful Stuff 6 Useful Tips

14. Tip #1 – Secure your Twitter username

15. Tip #2 – Facebook Privacy & Lists Checkyourprivacysettings

16. Tip #3 – Use & Fear the An online archive of websites over time http://web.archive.org Example: Remember: once something is posted, it never dies. Google Cache can also be useful/feared

17. Tip #4 Google Docs for Collaboration

18. Tip #5 Google Places – Local Search

19. Tip #6 Look into Facebook Advertising Simple & effective display advertising Target based on demographics: Geography Age Relationship Status Interests Very cost effective, but with pitfalls

20. Conclusions The market is online It is now an ecosystem You need a digital strategy, not just a website Your Team Social Media Website Clients/Market