A short presentation about why Aussie startups should be looking at businesses as their customer.

1. Show me the money Why you should think about businesses as your customers

2. Background Dropped out of Uni to start first company, Internetrix, in 2000. Grew Internetrix to be an award winning, Google partner professional service small business providing online strategy, design & development. In 2005 co-founded Omnidrive, an online storage and sharing business (like an early Dropbox), took to Silicon Valley, roller coaster ride. In 2007 decided to commercialise internally developed business management software; sold to a couple of dozen clients, few $m revenue In 2009 decided to spin out software into new business, Hiive Systems, and to reboot the product as a globally competitive, scalable SaaS prod. In early 2011 went into public beta. Now have over 200 clients in over two dozen countries, and invited by Google to San Francisco in May 2

4. Scale – B2C generally requires large scale to be successful, but B2B can be profitable quite early. Since Australia doesn’t have scale, B2B can be better

5. Support – use our small market to your advantage. Aussie enterprises will often give startups a chance & connections/intros can be easier to get

6. Trends – consumer tech (Web 2.0, mobile apps) are ahead of enterprise. You can create value with less risk by applying what’s known to work.3

7. Some Aussie Enterprise Startups 4

8. What is AffinityLive? Web-based SaaS product that manages all of the client work in a professional service business (such as a design agency, consultancy, etc). Standard users are free, Professional users from $19/month 5

10. UX & Front-end Developer

11. Application Developer

12. MarketingFollow on Twitter at @affinity_live 6