This document discusses social media marketing. It begins by listing learning objectives, such as explaining why social media is important and describing careers in social media marketing. It then addresses common myths about social media, such as it being a fad or too time-consuming. Examples are given of how companies have used social media successfully or faced backlash. The history of social media is outlined and characteristics of successful social media marketers are identified. In the end, opportunities for careers in the social media field are explored.