1. Business Overview
Real-time Event Media
Copyright Geoff Clendenning, 2012
2. Our Mission
“To transform events into
conversations by helping our clients
manage, engage, connect, and
measure their event on Twitter.”
Copyright Geoff Clendenning, 2012
3. The Hashcaster Solution
Hashcaster brings your two audiences together!
#hashtag
Community
Live Event
Audience
Copyright Geoff Clendenning, 2012
4. The Good & Bad about #Hashtags
• #hashtags are a user driven experience.
• A community tends to spontaneously form
around a #hashtag.
• For event organizers, managing a trending
#hashtag is very challenging.
• For the user, keeping up with a trending
#hashtag is like drinking from a fire hose.
Copyright Geoff Clendenning, 2012
5. Hashcaster Solution
• Provide a focal point for your #hashtag
community online and at the event.
• Capture valuable user generated content.
– Tweets, stories, photos & videos
• Expand the reach & engagement of your event
through viral social media.
• Quantifiably measure your event, your
audience reach and advertiser engagement.
Copyright Geoff Clendenning, 2011
8. Hashcaster does three things…
1. Curate the Twitter stream.
– Capture a stream of tweets: hashtags, keywords or lists.
– Sort & catalog stories, photos & videos.
2. Apply analytics.
– Analyze the Twitter stream: proprietary algorithms
– Figure out who and what is important.
– Measure how people behave and interact at your event.
3. Filter behavior.
– Filter the Twitter stream for specific behaviors by
members of your community.
– Respond with specific actions to this behavior.
Copyright Geoff Clendenning, 2012
9. Moderation
• All content captured by Hashcaster is filtered
and cued for moderation.
• Moderation tools provide the following
capabilities:
– Filter for profanity & SPAM
– Block users
– Favorite users
Copyright Geoff Clendenning, 2012
10. Tweeted Notifications
• The Hashcaster system automatically tweets out
notification on the event hashtag using the organizer’s
Twitter handle when:
1. #event hashcast update http://hashca.st/9z41m new
contributions from: @xxxx @xxxx
2. #event top influencers on hashcaster
http://hashca.st/9z41m @xxxx @xxxx
• The frequency of each update will vary dependent
upon the amount of traffic on the event hashtag.
• Notifications have a strong social networking effect
on the hashtag community.
Copyright Geoff Clendenning, 2012
11. Live Updates
• The organizer can provide one or more users
with a special hashtag they can use to elevate
the priority of a specific tweets.
• These tweets are then displayed in real-time
in a designated section of the hashcast
site, mobile app and wall display.
• Organizers can communicate important
messages to their audience without being lost
in a busy hashtag.
Copyright Geoff Clendenning, 2012
12. Real-time Advertising
• Advertisers can be provided with a special
hashtag to designate which of their tweets are
sponsored or promoted tweets.
• These promoted tweets are then displayed in
a high profile area of the hashcast site, mobile
app and wall display.
• Advertisers can use these tweets to drive
traffic to their booth and to online resources.
Copyright Geoff Clendenning, 2012
13. Measurement
• Hashcaster is the first platform that allows an
event organizer to quantifiably measure their
event.
• Hashcaster generates two streams of data for
analysis:
1. Twitter data
2. Hashcaster data
Copyright Geoff Clendenning, 2012
14. Community Building
• Each Hashcaster site is archived on the web after the
event; this provides the organizer with an ongoing
community retention and event promotion tool.
• The Hashcaster site is SEO optimized to rank well in
Google and other search engines.
• Members of the #hashtag community can continue to
engage content on the site, driving new follows, RTs &
replys.
• Event organizers can drive traffic from their Hashcaster
site to a registration page for their next event.
Copyright Geoff Clendenning, 2012
21. Services Provided
• Each hashcast includes the following services:
– Event branded hashcaster site.
– Community monitoring by #hashtag & list.
– Event moderation services.
– Story curation and categorization.
– Real-time tweets, photos & videos.
– Live updates.
– Real-time advertising.
– Twitter and Hashcaster analytics.
– 1 year of hosting of your Hashcaster site
Copyright Geoff Clendenning, 2012
22. Pricing Model
• Three components to the pricing model:
1. Service fee based on the duration the
Hashcaster platform is actively curating your
hash tag.
2. Access fee for implementation of real-time
advertising.
3. Ad management fee based on a percentage of
the ad revenue sold by the event organizer on
the site.
Copyright Geoff Clendenning, 2012