1. Value-based Pricing:
Step-by-Step for
Digital Agencies
Saturday, September 28, 13

2. © 2013 Core Elevation, Inc. All Rights Reserved.
The Problem with
Traditional Pricing
Saturday, September 28, 13

3. © 2013 Core Elevation, Inc. All Rights Reserved.
The Problem with
Traditional Pricing
•Pricing by the hour =
Trading time for money
Saturday, September 28, 13

4. © 2013 Core Elevation, Inc. All Rights Reserved.
The Problem with
Traditional Pricing
•Pricing by the hour =
Trading time for money
•Fixed fee pricing =
hard to scope for profits
Saturday, September 28, 13

5. © 2013 Core Elevation, Inc. All Rights Reserved.
The Problem with
Traditional Pricing
•Pricing by the hour =
Trading time for money
•Fixed fee pricing =
hard to scope for profits
Both are a journey to
struggle and stress
Saturday, September 28, 13

6. © 2013 Core Elevation, Inc. All Rights Reserved.
What if you have been
SCOPING wrong?
Saturday, September 28, 13

7. © 2013 Core Elevation, Inc. All Rights Reserved.
What if you have been
SCOPING wrong?
•What if you are looking at the
wrong parts of the project?
Saturday, September 28, 13

8. © 2013 Core Elevation, Inc. All Rights Reserved.
What if you have been
SCOPING wrong?
•What if you are looking at the
wrong parts of the project?
•Do you jump too quickly to
thinking about the “solution”?
Saturday, September 28, 13

9. © 2013 Core Elevation, Inc. All Rights Reserved.
What if you have been
SCOPING wrong?
•What if you are looking at the
wrong parts of the project?
•Do you jump too quickly to
thinking about the “solution”?
There is another way!
Saturday, September 28, 13

10. © 2013 Core Elevation, Inc. All Rights Reserved.
What you will get...
Saturday, September 28, 13

11. © 2013 Core Elevation, Inc. All Rights Reserved.
What you will get...
•4 steps to apply value-based
pricing
Saturday, September 28, 13

12. © 2013 Core Elevation, Inc. All Rights Reserved.
What you will get...
•4 steps to apply value-based
pricing
•#1 approach to use to get clients
to pay you to develop the pricing
Saturday, September 28, 13

13. © 2013 Core Elevation, Inc. All Rights Reserved.
What you will get...
•4 steps to apply value-based
pricing
•#1 approach to use to get clients
to pay you to develop the pricing
•The top key to success with
value-based pricing
Saturday, September 28, 13

14. © 2013 Core Elevation, Inc. All Rights Reserved.
Who Am I?
Saturday, September 28, 13

15. © 2013 Core Elevation, Inc. All Rights Reserved.
Who Am I?
•Entrepreneur
Saturday, September 28, 13

16. © 2013 Core Elevation, Inc. All Rights Reserved.
Who Am I?
•Entrepreneur
•Business Coach
Saturday, September 28, 13

17. © 2013 Core Elevation, Inc. All Rights Reserved.
Who Am I?
•Entrepreneur
•Business Coach
•My Focus
Saturday, September 28, 13