2. ∙ ABC, NBC, CBS ∙ DECLINE IN VIEWERS Network TV Evening News Viewership Source: Nielsen Media Research, used under license
3. Cable News Prime Time Audience ∙ CNN, MSNBC, FOX, HEADLINE NEWS ∙ DECLINE IN VIEWERS Source: PEJ Analysis of Nielsen Media Research data, used under license
4. Average Circulation of U.S. Daily Newspapers ∙ DECLINE IN CIRCULATION Source: Editor and Publisher Yearbook data
5. Radio ∙ DECLINE ∙WHAT ABOUT ONLINE NEWS? Source: Arbitron, “Radio Today: How Americans Listen to Radio, 2006 Edition,” February 14, 2006
6. % of Internet Users Who Access News Online ∙ INCREASED FROM 2000 ∙92 MILLION PEOPLE GO ONLINE FOR NEWS Source: Pew Internet and American Life Project tracking surveys
7. DECLINE IN ALL TYPES OF NEWS SOURCES. Where are we getting our news from? ∙ Blogging ∙ Cell Phones, PDA’s ∙ Podcasts, RSS ∙ Web Banners ∙ Word of Mouth