Gencat 2.0: blogs, social networks and other tools of the Government of Catalonia

1. Gencat 2.0: blogs, social
networks and other tools
Directorate General
for Citizen Attention
Government of Catalonia
EAPC, 14th April 2010
www.slideshare.net/gencat
This work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution,
public communication and transformation to generate a derivative work, without any restriction providing that
the author is always cited (Generalitat de Catalunya. Departament de la Presidència) and this licence does not
contradict any specific licence that an image within this report might have and the rights of the image prevail.
The complete licence can be consulted at http://creativecommons.org/licenses/by/3.0/es/legalcode.ca.
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2. Introduction
The communication ecosystem
2 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

3. From the mass society to the sum of individuals
http://en.wikipedia.org/wiki/Long_Tail
http://en.wikipedia.org/wiki/Cluetrain
3 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

4. 4 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

5. 5 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

6. Values
Empowerment
21st century
Valores sociales colectivos e individuales
20th century
Valores democráticos colectivos e individuales
19th century
Collective and individual liberal values
18th century
FONT: The future of eGovernment: an exploration of ICT-driven models of
eGovernment for the EU by the European Commission published in 2007.
6 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

7. Tendencies
7 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

8. Multichannel, multiplatform, multiformat, multidevice…
8 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

9. Multimedia convergence
9 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

10. 2.0, the power of users
10 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

11. Global and local information
11 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

12. More audiovisual
12 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

13. Quality? Education
...It is precisely the attitude and the work of parents and educators that
can make a difference and ensure that young people stop wasting their
time on this type of Internet and begin to use the learning and
socialization spaces that are also available on Internet.
13 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

14. Hybridization
14 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

15. The power of communities
15 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

16. Transparency, co-responsibility
Source: http://www.apho.org.uk/addons/_49906/atlas.html
16 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

17. Content / Design / Technology
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18. Intermediaries without added value disappear
Radiohead www.flickr.com/photos/drown/145331355/ CC BY-SA 2.0
18 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

19. New roles
19 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

20. Model of gencat value
generation on social networks
20 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

21. What does gencat do
on the networks?
Promote networking to produce public value with the rest of
actors.
1. Be transparent in relations with other agents.
Collaboration is important:
?
- externally (clients)
- internally (communities, groups...)
2. Improve internally (and externally) efficiency
levels (employees, procedures, processes, projects)
3. Encourage the participation of citizens in the
creation and elaboration of public services
and policies, in reflection, in assessment...
21 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

22. Gencat examples
22 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

23. Collaborative work
on e-Catalunya
http://ecatalunya.gencat.cat
23 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

24. Administration and society
on the network
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25. gencat blog
http://blocs.gencat.cat
25 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

26. gencat on other social networks
We complement e-Catalunya and the ‘gencat blog’
with communication on social networks and webs
2.0
Youtube (videos) Twitter
Yammer (Twitter
Flickr (photos)
corporatiu)
Slideshare
Facebook (social network)
(presentations)
Linkedin (social network
Delicious (favourites)
professional contacts)
Wikipedia
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26 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

27. On which social networks?
27 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

28. gencat on other social networks
Twitter and Facebook: general social networks
created for people to interact with others.
Linkedin: vertical social network for networking
using contacts from professionals and the
collaboration of organizations (companies and
administrations).
Wikipedia: to edit content and which add value
(e.g. CWI and women forgotten in history).
Other repositories and tools to share video,
photos and documents-presentations files on
the network: Youtube, Flickr, Slideshare and
Delicious.
28 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

29. URL of the gencat profiles
on social networks
29 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

30. Twitter (microblogging)
30 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

31. gencat Twitter
http://twitter.com/gencat_cat
31 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

32. Twitter of the Ministry
of Employment
http://twitter.com/treballcat
32 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

33. Twitter on Emergencies
http://twitter.com/emergenciescat
33 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

34. Facebook: web page
34 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

35. gencat Facebook
www.facebook.com/gencat
35 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

36. Gencat profiles on other
networks
36 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

37. gencat Youtube
www.youtube.com/gencat
37 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

38. gencat Flickr
www.flickr.com/gencat_cat
38 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

39. gencat Slideshare
www.slideshare.net/gencat
39 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

40. gencat Delicious
www.delicious.com/gencat
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41. Gencat group on Linkedin
www.linkedin.com
41 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

42. Gencat group on Yammer
www.yammer.com
42 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

43. And for the rest of the
Generalitat?
43 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

44. Which profiles, accounts...? 1/3
The work that needs to be done on social networks is carried out
according to the monitoring that takes place in our organization [or
activity] or the topic to which we want to give value. We use
applications.
For example:
- Uvervu: http://www.ubervu.com (29 to 49 dollars / month)
- Sysomos: http://www.sysomos.com (500 dollars / month)
- Radian 6: http://www.radian6.com (600 dollars / month)
- Techigy: http://www.techrigy.com (freemium)
- Social Mention: http://www.socialmention.com (free)
44 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

45. Which profiles, accounts...? 2/3
Type:
Generalitat
Ministries
Services/Brands
45 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

46. Which profiles, accounts...? 3/3
The Generalitat of Catalonia, through the Presidential Department,
establishes two procedures for social networks:
1. Authorization of the account/profile by the GD for Citizen Attention.
Name of department, service or brand + cat
E.g.: justiciacat, ptopcat, emergenciescat, bibliotequescat
2. Application of the suitable corporate image established by the GD for
Corporation Communications.
46 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

47. Guidelines
When a department, service or unit that manages a corporate brand
wants to activate a mailbox/profile on the abovementioned social
networks, it must request authorization from the Directorate General for
measurement of the color © arquera CC-BY-2.0
Citizen Attention, which:
1. Will authorize it, or not, if applicable.
2. Will train the person/persons who will manage the publishing and the
maintenance. And it will advise them on the style of communications.
3. Will give the profiles with the suitable corporate image
(according to the DG for Corporate Communications).
4. Will establish a common user and style guide
for each tool.
5. Will provide advice on applications that monitor the presence on the
networks, using key words, concepts…
47 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

48. Thank you!
Gencat 2.0: blogs, social
networks and other tools
Directorate General
for Citizen Attention
EAPC, 14th April 2010
www.slideshare.net/gencat
This work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution,
public communication and transformation to generate a derivative work, without any restriction providing that
the author is always cited (Generalitat de Catalunya. Departament de la Presidència) and this licence does not
contradict any specific licence that an image within this report might have and the rights of the image prevail.
The complete licence can be consulted at http://creativecommons.org/licenses/by/3.0/es/legalcode.ca.
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