This is a 10 minute presentation I gave at the Henley Third Sector Network event on The Impact of Technology in the Third Sector on 17th October 2009. It's a bit of a whistle stop tour (it's hard to cram an intro to social media into 10 minutes) so please let me know if you have any questions.
3. To give you a taster, here are a few charities using Twitter
ActionAid UK Dog's Trust RNIB
AsthmaUK Fairtrade UK RSPB
Barnardos Family Holiday Association RSPCA
Beatbullying Gambian Enterprise Shelter Cymru
Bletchley Park Trust Greenpeace StandUp Campaign
British Red Cross Hearing Dogs TimeBank
Bullying UK Henry Moore Foundation UNICEF
CAFOD Learn As One War Child
Campaign to Protect Rural England Lesbian & Gay Foundation WaterAid
Cancernursing Macmillan Cancer Support Weldmar Hospice Care
Child's i Foundation MS Society WhizzKidz
Citizenship Foundation National Autistic Society Women's Resource Centre
Compassion in World Farming National Trust WWF
Computer Aid Ovacome Yorkshire Cancer Research
Contact a Family Oxfam (UK) YouthAct
Diabetes UK Plan UK YouthNet
21. Social
Widgets
Networking
Chat Rooms Blogging
Micro
Forums Social Media Platforms Blogging
Podcasts RSS
Photo Sharing Video Sharing
22. Social
Widgets
Networking
Chat Rooms Blogging
Micro
Forums Social Media Platforms Blogging
Podcasts RSS
Photo Sharing Video Sharing
24. 2/3 of the global internet
population visit social
networks
5,000,000,000 minutes
spent on Facebook each day
If Facebook were a country, it
would be the 8th most
populated place in the world,
just ahead of Japan.
25. Social
Widgets
Networking
Chat Rooms Blogging
Micro
Forums Social Media Platforms Blogging
Podcasts RSS
Photo Sharing Video Sharing
26. Perfect example of
communication being about
a dialogue, not a monologue
Allows you to share news,
opinion, advice with your
community and allows them
to engage
RSS and email allows your
community to receive
updates as they happen
27. Social
Widgets
Networking
Chat Rooms Blogging
Micro
Forums Social Media Platforms Blogging
Podcasts RSS
Photo Sharing Video Sharing
28. The monthly growth rate of
Twitter users from January
to February 2009 : 1382%
The average number of
tweets per day : 3,000,000
A powerful networking
tool that allows you to
interact with people in real
time
It has a global reach that
breaks down the barriers
of communication and
allows networking in real
time on a large scale
40. Beat - Beating Eating Disorders
Beat has a presence on Facebook, Myspace, Bebo, Twitter
and YouTube. Here’s what they told us ...
“Social networking is
a successful way of
communicating
information, support “It's important to us to
services and campaigns” go to people rather
than waiting for them
to nd us, particularly
with young people”
41. Beat - Beating Eating Disorders
“Our presence on
social networking sites
makes us more
accessible and
friendly”
“We have 3130 members on the
sites. Over 5000 views of our
videos on YouTube. We are
continuing to look at ways that
we can develop how we can use
social networking”
42. Beat - Beating Eating Disorders
Quote from a young Beat ambassador
"By accessing something like beat via
social networking, you can not only
gain help and friendship from those in
similar positions which helps to reduce
the isolation, but it also allows you to
access help in a more personal and
very non threatening manner"
http://www.b-eat.co.uk
47. Credits and resources
5 essential tips for promoting your charity using social media
10 ways to support charity through social media
What Are the Top 10 Charity Applications Within Facebook?
Imagery from www.sxc.hu
Facts, stats and info (with thanks) from:
Marta Kaga, Time Magazine, Universal McCann
Nielsen Global Faces & Networked Places, 2009
Mark Zuckerberg, January 7, 2009