Sxsw 2011 interactive_narratives_creating_the_future_of_storytelling

Interactive Narratives: Creating the Future Of Storytelling SXSW Interactive | March 14, 2011

Hashtag:@rivernarratives Page 2Developedby: Robert Pratten, TransmediaStoryteller.com

Contents Introduction: Defining and Creating an Interactive Narrative…………..4 Andrew Lewellen – Content Strategist, Razorfish “The Three Little Pigs”: Authoring an iPadApp…………………………10 Josh Koppel – Founder, ScrollMotion The Role of Social Media in Interactive Storytelling……………………28 Esther Lim - Founder, The Estuary, LLC Participation: Why, What & How…….……………………………………38 Robert Pratten – CEO, TransmediaStoryteller.com Summary…….………………………………………………………………56

Introduction: Defining and Creating an Interactive Narrative Andrew Lewellen Content Strategist, Razorfish

What Is An Interactive Narrative? Page 5Developedby: Andrew Lewellen, Razorfish

What Is An Interactive Narrative? An Interactive Narrative ,[object Object]

This could be a mobile app, a print book, a web site. Or nothing more than a sheet of paper with a Central Dramatic Question, story arc, plot, and character sketches.Page 6Developedby: Andrew Lewellen, Razorfish

This could be a mobile app, a print book, a web site. Or nothing more than a sheet of paper with a Central Dramatic Question, story arc, plot, and character sketches.

The lives of the characters expand into a shared social space where the audience can learn more about them and become more engaged with the story.Page 7Developedby: Andrew Lewellen, Razorfish

The lives of the characters expand into a shared social space where the audience can learn more about them and become more engaged with the story.

Integrates and encourages audience participation

The plot moves outside of the core story and utilizes a social dialogue to engage readers with the story and its outcome. Page 8Developedby: Andrew Lewellen, Razorfish

What Is An Interactive Narrative? A dynamic story that allows for personalized engagement and narrows the gap between writer and reader. Page 9Developedby: Andrew Lewellen, Razorfish

“The Three Little Pigs” Authoring an iPad App Josh Koppel Founder, ScrollMotion

The Original Experience Page 11Developedby: Josh Koppel, ScrollMotion

Developedby: Josh Koppel, ScrollMotion

Revising the Story Assets ,[object Object],Page 19Developedby: Josh Koppel, ScrollMotion

Step 1: Asset Assessment Image Characteristics ,[object Object]

Public Domain ContentPage 20Developedby: Josh Koppel, ScrollMotion

Step 1: Asset Assessment Text Characteristics ,[object Object]

One paragraph per pageAudio Characteristics ,[object Object]

MP3 FilesPage 21Developedby: Josh Koppel, ScrollMotion

Step 2: Visual Layout Page 22Developedby: Josh Koppel, ScrollMotion

Step 3: Extra Features Encourage Personalized Engagement ,[object Object]

Record Your Own AudioPage 27Developedby: Josh Koppel, ScrollMotion

The Role of Social Media in Interactive Storytelling Esther Lim Founder, The Estuary, LLC

Social Media as a narrative/engagement platform Summary Social Media is a content layering tool to provide extra content to fans When used as an alternate narrative platform, Social Media can: ,[object Object]

Extend the primary story through exploration of additional standalone yet related story universes

Engage audiences by bringing the fictional world into the real world through social interaction, shared experiences and co-authorshipPage 30Developed by: The Estuary, LLC

How do you use social media as a narrative platform? Character/Scene development with social profiles/blogs ,[object Object],Page 31Developed by: The Estuary, LLC

How do you use social media as a narrative platform? Activate audience participation ,[object Object]

Use social mobile media to drive readers to specific locations for more content discoveryPage 35Developed by: The Estuary, LLC

Benefits of using social media in your narrative Audience Connection and Engagement ,[object Object]

Community Building: Friendships and community forms around shared experiences

Engagement/Co-Authorship: Opportunity for readers to share ideas about the story that can later be integrated into future story developmentPage 36Developed by: The Estuary, LLC

Benefits of using social media in your narrative Marketing and Promotion ,[object Object]

Content syndication/sharing: Good stories create social cache and are shared across friend/fan networks

Improves search engine discoverability: More mentions, hyperlinks, tags and discussions drives better search engine visibility

Audience acquisition: Multiple storytelling platforms create more entry points for entering and engaging with the story and its community of readersPage 37Developed by: The Estuary, LLC

Getting started with social media narrative How do I know if social media is right for my story? Understand your audience and how they consume content Design the level of reader participation you want to build Identify the best social media platforms for your story/character Build natural entry points (“rabbit holes”) in the story that lead to alternate supporting narratives Leverage platform features to augment story experience Write the experience for all three tiers of content consumers: ,[object Object]

Sxsw 2011 interactive_narratives_creating_the_future_of_storytelling

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