Floribusiness Uas08

Floriculture business in the Nilgiris - an economic analysis T.M. Gajanana, M. Sudha, D. Sreenivasa Murthy and V. Dakshinamoorthy IIHR, Bangalore

Area and Production of flower crops 6,93,401 (27618) 126235 2005-06 3,65,685 (6121.523) 65,696 1997-98 2,32,536.32 (5122.75) 53,212 1993-94 5,09,193.60 (6806) 88,607 1999-00 3,33,758.79 (5368.4) 81,923 1995-96 1,48,603 (22) 30,909 1991-92 Production (t) (lakh No) Area (ha) Year

Major flower growing states These five states account for about 71% area under flowers in the country. 6.10 West Bengal 8.09 Maharashtra 11.51 Andhra Pradesh 22.53 Karnataka 29.18 Tamil Nadu % area under flowers State

Floriculture Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trend in Export of Floricultural products (Rs. Millions) * Compound Growth Rate; The total export value for the year 2005-06 is Rs. 2994 million. 29.47 1535 882.43 308.37 144.54 Total 11.93 25 29.81 11.83 12.06 Bulbs, Tubers etc 9.45 - 48.38 10.35 23.99 Dried plants -12.17 15 33.73 60.43 40.15 Live plants 33.55 940 581.10 195.78 64.35 Dried flowers 64.03 557 189.41 29.98 3.99 Cut flowers CGR* (%) 2001-02 1997-98 1994-95 1991-92 Particulars

Export of Floriculture products 1996-97 2001-02 1991-92

Floriculture business in the Nilgiris, TN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Focus Area and crops ,[object Object],[object Object],[object Object],[object Object],[object Object]

Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object]

Analytical Tools- Market Supply estimation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market demand estimation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Comparative Economics of Flowers grown in Ooty (Rs/500 m 2 ) 0.10 -0.42 1.68 0.23 1.43 NR 1.05 - 1.37 1.07 2.09 BCR 1.90 1.90 17.10 3.28 2.73 Price (Rs/stem) 1.80 2.32 15.42 3.05 1.30 Cost of Production (Rs/stem) 52500 52500 80000 48960 144000 Yield (No) 5154 -22162 454586 11083 205468 NR 99750 99750 1688000 160560 393120 GR 94586 121912 1233414 149477 187652 Costs Rose (With subsidy) Rose (without subsidy) Lilium Gerbera Carnation Items

Margin of wholesaler in cut flower trade 5.00(50%) 15.00 - 10.00 Star Hotels Bird of paradise 1.00(25%) 4.00 3.00 Bangalore Gerbera 1.00(33.3%) 4.00 0.39 3.00 Kolkata 0.40(16%) 3.00 0.10 2.50 Coimbatore 0.36(12%) 3.50 0.14 3.00 Bangalore 2.00(67%) 5.00 - 3.00 Star Hotels Carnation wholesaler’s margin Selling price Marketing cost Purchase price Flower

Margin of retailer in cut flower sale at Ooty 1.84(46%) 6.00 0.16 4.00 Gladioli 1.84(46%) 6.00 0.16 4.00 Rose 1.00(67%) 2.50 - 1.50 Alstroemeria 2.00(67%) 5.00 - 3.00 Carnation Retailer’s margin Selling price Marketing cost Purchase price Flower

Margin of retailer in cut flower sale in Coimbatore 500 (100%) 1000.00 - 500.00 Arrangement 150(100%) 300.00 - 150.00 Bouquet 75(60%) 200.00 - 125.00 Bouquet 25.00(50%) 75.00 - 50.00 Bouquets 0.40(40%) 1.50 0.10 1.00 Alstroemeria 0.84(28%) 4.00 0.16 3.00 Carnation Retailer’s margin Selling price Marketing cost Purchase price Flower

Estimated Supply and Demand for flowers (Lakh stems) 0.62 (27%) 2.94 2.32 Bird of Paradise 0.25 (4%) 5.85 5.60 Anthurium 3.65 (10%) 39.65 36.00 Alstromeria - * 31.25 Rose 0.81 (1.63%) 50.31 49.50 Lilium 11.92 (118%) 21.98 10.06 Gerbera 36.86 (18%) 238.01 201.15 Carnation Excess Demand Demand Annual supply Cut flower

Export of cut flowers from India Japan, (72) Netherlands(5), UK(2), USA(3), Australia(2), UAE(3), Switzerland(1), Italy(1),France(1) 7413.07 2005-06 6 Japan (40), Netherlands (19),UAE(5), Australia(5), Singapore (4), Italy(4) 3611.90 2004-05 5 Japan(49),Netherlands(7), France(7), Germany(4), Australia(3) 4323.38 2002-03 4 Japan(23), Netherlands(19), Switzerland(8), Italy(8), USA(6),Singapore(5), UAE(5) 3909.68 2000-01 3 Japan(33), Netherlands(19), Singapore(6), Australia(6), USA(6), UK(6), UAE(4), Switzerland(3) 2511.66 1998-99 3 Japan(39), Netherlands(28), UK(8), USA(8), Germany(7), Singapore(3) 1808.15 1996-97 1 Major importing countries Value (Rs.lakh) Year Sl.No.

Recent developments in marketing of cut flowers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Constraints in production and marketing of cut flowers in Nilgiris ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Existing Institutional support for cut flowers in Nilgiris ,[object Object],[object Object],[object Object],[object Object]

Future strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Developing working models that integrate production with marketing ,[object Object],[object Object],[object Object],[object Object]

Flower packing and arrangements

ACKNOWLEDGEMENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Floribusiness Uas08

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Floribusiness Uas08