From Data to Knowledge: Evolving Analytics at ebay.
Gary Dougan's presentation at TCC 2012 (http://www.linkedin.com/in/garydougan)
Learn about eBay’s extensive analytics environment, and how eBay’s Business Intelligence platform team is enabling “visual analytics” across a complex ecosystem of platforms, technologies, and data enthusiasts, to synthesize information and derive insights from dynamic and complex data.
Evolving analytics at ebay - 2012 Tableau Customer Conference
1. Evolving Analytics at
Gary Dougan
Visual Analytics Platforms
Business Intelligence Center of Excellence
TCC 2012
2.
3. Real time analysis and price comparison across listings
Does image size affect sales?
Monitor the top Pages on our Site
Search performance of specific brands by keywords and conversion rates
Monitor site speed
How can we identify fraudulent transaction?
Impact of picture services on user experience
Revenue Forecasting
How does customer sentiments impact sales?
Track sources of site traffic
Measure quality of items listed on site
Analyze buyer experience across verticals
Monitor consumption of services by mobile apps
Predict performance metrics for customer shipments
Measure advertising performance
Monitor key metrics for mobile consumption and capacity
How can site trust and safety be improved?
Performance of user behavior and transaction metrics
4. We have been able to extract business value from
BIG DATA by creating a seamless ecosystem of
enterprise data, analytical tools, and collaboration
- and made it pervasive!
Analytics @ ebay
5. Road Map…
The Opportunity
Analytics @ ebay
Stories from the Field
Looking Ahead
6. Enable consumers
to buy anything, anywhere, any how
Enable merchants
to succeed in new commerce environment (and we don’t compete
with them)
8K+ vehicles and 340K 600K new customers
car parts/accessories sold
made first purchase in Q2 2012
each week
1.9M items listed A woman’s handbag
each week purchased every 30 secs
eBay’s mobile apps downloaded
Over 113M active
PayPal accounts over 90M times
7. Useful Data 2012
ENTERPRISE DATA
“SINGULARITY” HADOOP CLUSTERS
WAREHOUSE
Relational Data Semi-Structured Data Unstructured Data
10+ PB 42+ PB 40+ PB
8. Capitalize On Our Data
Shop the Create Enhance Positive
World’s Inventory Enthusiasts Experiences
11. 2008
Where we were
Static data reports
2.6 PB EDW
Excel
180K queries/day Standardized,
prompted reports
1,500 active users MicroStrategy
Teradata
Ad-hoc analysis
27B rows in largest table SQL
Assistant
12. We needed a better approach
Data Democratization
Analytics Services
Self-service
Extensive Knowledge
Sharing
Accelerate Time to
Market
13. DataHub 4.0
A Partial View
VIRTUAL
DATAMART ACCOUNT DATA NETWORKS TRUST DISCUSSION
MANAGER PROVISION VISUALIZATION SIGNALS ENGINE
DATA ENTERPRISE STATISTICAL SHARED RECMND’
MOVER REPORTING TOOLS WORKSPACES ENGINE
DATA SESSION WEB PURPOSE ACTIVITY
FOLLOW
LOADER MONITOR ANALYTICS BUILT TOOLS STREAM
DATA ACCESS SERVICES
ANALYTICAL PRODUCTS
COLLABORATION
26. #1 Predicting Change
Significant
Search Science Team
drop-off in
Improving search relevance and
completion of
quality on ebay.com
new seller
listings