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15.993 Report The Future of Collective Intelligence Garrett Dodge April 9, 2007 www.gdodge.blogspot.com
What’s Driving Web 2.0? CUSTOMIZATION COLLECTIVE INTELLIGENCE COMMUNITY
Market Trend: Collective Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Drivers Constraints Features
Community: Competition Source: Company websites, Literature Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],fantasysports.yahoo.com
Markets: News & Events Source: Company websites, Literature Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],us.newsfutures.com
CI: Knowledge of the Masses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.marketocracy.com Source: Company websites, Literature Search “ What better form of collective intelligence is there than a market.” - CISR Research Scientist
Community: Information Sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.networthiq.com Source: Company websites, Literature Search
CI: Product Development www.threadless.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CI: Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.helium.com Source: Company websites, Literature Search
Implementing CI ,[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix Garrett Dodge April 9, 2007
Selected Quotations Customization Community Collective Intelligence “ What better form of collective intelligence is there than a market.” - CISR Research Scientist “ In my communities research I have found that there are several types of communities cropping up online, customer service, product innovation, market research, and communities for commerce.”  - hstrout, We Are Smarter “ It is also a very natural and healthy dynamic for a community to have many more 'readers' than people participating in the conversation or in the creation of media. You will find that this is the case in most communities online.”  - Yaronb, We Are Smarter “ Widgets that have office functionality—and their inclusion on Intranet dashboards—is probably where Google, Microsoft and the smaller players like Pageflakes and Netvibes are heading.”  - Richard MacManus, Tales from the Web 2.0 Frontier
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Online Collective Intelligence

  • 1. 15.993 Report The Future of Collective Intelligence Garrett Dodge April 9, 2007 www.gdodge.blogspot.com
  • 2. What’s Driving Web 2.0? CUSTOMIZATION COLLECTIVE INTELLIGENCE COMMUNITY
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  • 11. Appendix Garrett Dodge April 9, 2007
  • 12. Selected Quotations Customization Community Collective Intelligence “ What better form of collective intelligence is there than a market.” - CISR Research Scientist “ In my communities research I have found that there are several types of communities cropping up online, customer service, product innovation, market research, and communities for commerce.” - hstrout, We Are Smarter “ It is also a very natural and healthy dynamic for a community to have many more 'readers' than people participating in the conversation or in the creation of media. You will find that this is the case in most communities online.” - Yaronb, We Are Smarter “ Widgets that have office functionality—and their inclusion on Intranet dashboards—is probably where Google, Microsoft and the smaller players like Pageflakes and Netvibes are heading.” - Richard MacManus, Tales from the Web 2.0 Frontier
  • 13.