1. Research for
mobile development
Presented by NGUYEN PHUC CHAU

2. Why?
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•
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Define objectives.
Cost-saving.
Competition.
Making differences.
Monetization.
Long-term development.

3. General research
• Population and penetration.
• Subscribers,
• Smart-devices
• Connectivity (wifi, 3G&4G, NFC)
• Demography.
• Spending & investment.
• Mobile
ecology.
(production,
distribution,
payment,
content
provider, etc)
• Trend and what’s next?

4. Target customers
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Demography and characteristics.
Power of spending.
Preferences.
Decision-making process.

5. Competitors & partners
COMPETITORS
• What they do?  AVOID COPYCAT.
• What they do good  WHAT ARE
OUR DIFFERENCE-MAKERS?
• What they need improvement? 
CAN WE DO BETTER?
• Which way they move forward? 
HOW ABOUT OURS?
PARTNERS
• What do they need?   What can
we gain?
• Risk management.

6. Sources
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Google.
Mobile/Digital marketing news.
Conference/Seminar/etc.
Market research agencies.
Infographics.

7. Thank you!
Touch Solutions
Mr. Nguyen Phuc Chau.
Tel: +84 979 845 850
Email: chaunp@touchsolutions.vn