Focused on social media strategies and effective ways to monitor success for your non-profit or change-focused organization. Christopher Berry, Group Director of Marketing Science at Critical Mass will speak on practical social analytics.

1. Practical Social Analytics @ryancoleman This seems relevant to my interests. June 12, 2009

4. This isn’t new… “ Since opinion leaders are specialized by groups and type of product, a marketing research should not attempt to find opinion leaders “in general”. Rather he should first look for the various strata among users of the particular product, and then determine the opinion leaders in each stratum.”

11. For Better and For Worse

12. Hype Cycle

19. Hierarchy

20. Networks – Who would you target first? Degrees of Trust

26. This isn’t 2Unlimited

27. There are most certainly are limits

28. Costs

29. Privacy

37. Consider Twitter, For Instance

38. Tweet Stats…

39. More Tweetstats

40. Trends

41. You can use Google to do a count of mentions…

42. And you can sort by TIME too!

43. They can even be derived from YouTube!

44. There’s all the regular data…

47. Guess the Sentiment

49. The Strength of Weak Ties George Penelope Sky Ocean Gertrude Creek

50. And…there’s homebrew…Week 1

51. … Week 2

52. … Week 3

54. And Most Monetization Can Be Tracked… Google Analytics*, if set up properly, can be instrumental in measuring directly attributable ROI from Social Campaigns *And it’s “free”

55. That’s Nice