Gbtc Blue Sky Factory D Broujos 100121
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The document discusses trends in email, mobile, and social media marketing. It introduces Blue Sky Factory, a company that provides email marketing services. Key points made include that email is still the dominant online application, mobile internet usage is growing rapidly, and social media grew 752% in 2008. The document recommends leveraging these different channels, including email, social media platforms, mobile apps, and more to regularly communicate with customers and prospects.
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Gbtc Blue Sky Factory D Broujos 100121
- 1. Email, Mobile & Social Media: Collision Course
- 2. Today’s Agenda. Goal: Leave with a broad understanding of these new mediums and how they can be applied to your organization. - Macro trends. - 3 core mediums (Email, Mobile, Social Web). - The low lying fruit (marketing in action). - Questions .
- 4. It's an EXCITING time to be a marketer .
- 6. Marketers "Get it" Media really is two way now. In so many ways, through so many different mediums .
- 7. The digital experience now goes with you everywhere you go . It is integrated into the fiber of our daily lives. Everything is Connected.
- 8. The emerging metric is engagement. Email, mobile, social media offer the most interactive ways for people to engage your brand. Uber Metric: Engagement
- 9. Publishing is Marketing 2.0 Content is Marketing Currency
- 10. Email .
- 11. Email is THE dominant online application.
- 13. "48% of marketers are increasing their email marketing efforts in 2009 , according to MarketingSherpa’s September 2008 Marketing and the Economy Survey."
- 14. Email is a key driver of social content... ...now more than ever before.
- 15. Email is the "digital glue" of the new web
- 16. Email is the currency of all accounts. The only commonality in a web 2.0 world
- 18. Over 85% of people 18-49 have a mobile phone. (Pew Internet & American Life Project, August 2008) In two years, the average number of text messages we send every month has grown nearly 500%. (Nielsen Mobile, September 2008) source: eMarketer
- 19. 39% of teens believe the mobile is the only type of phone they will own. (CTIA, Harris Interactive, September 2008) 68% of consumers say the mobile Internet is an important factor in their next mobile phone purchase. (AKQA/dotMobi, June 2008)
- 20. Mobile is a brand extension.
- 23. The iPhone is a game changer.
- 24. Types of Mobile Marketing Interactive Text-Messaging - Auto-reply channel - Text Alerts - Voting/Polling - Mobile coupons - Text-to-Win Interactive Mobile Multimedia - Music - Pictures - Video Mobile Web - Advertising - Display - Banners, etc.
- 25. Email Marketing with Text-Messaging Cross Promotion Brand: MGM Grand Hotel LLC Category: Data Acquisition Campaign for SMS Vendors: Cellit Mobile Marketing Runtime: January 9-13, 2009 Summary: The primary objective behind adding an SMS call to action to e-mail campaigns is data acquisition through e-mail marketing. Supporting a larger property initiative of building an SMS database. Results: o Total opt-ins via SMS call to action on e-mail blasts: 6,192 o Total Room Bookings: 404 o Estimated Revenue Generated: $49,632
- 26. Social Media.
- 27. 752% growth in 2008 . 30.1M users & growing. 100M Videos viewed daily. 3B images uploaded.
- 30. Converting Community to Subscribers .
- 31. Converting Subscribers to Community .
- 33. The low lying fruit. (Put your marketing into action.)
- 34. - Send professional, timely, relevant and targeted communication. - Reach out and touch customers (and prospects) regularly via voice, text, mobile, email, and in person. - Provide a platform that allows your customers to let you know their preferred communication channel.
- 35. 1. Monitor and listen to the conversation. 2. Send regular, timely communications via email. 3. Start a blog for your organization. 4. Develop a facebook presence (group and fan). 5. Start a group on LinkedIn. 6. Use twitter as a distribution / engagement channel. 7. Leverage new media as often as possible. Low lying fruit hit list:
- 36. Thank You! Q&A Doug Broujos Connect. 410.230.0061 x116 - phone dbroujos@blueskyfactory.com - email www.blueskyfactory.com - web www.twitter.com/dbroujos - twitter www.twitter.com/blueskyfactory - brand twitter