1. GBSH CONSULT WHITE PAPER – BRANDING INSIDER TM
CHALLENGES WE SOLVE
INCREASE REVENUE
Your organization may feel tempted to deploy quick‐fix tactics that
provide short‐term boost to revenue…but no long‐term growth in your brand value. We know that
today’s investment in a strategic branding program can lead to tomorrow’s revenue growth. We’ll
develop a strategic platform that acts as a foundation for global expansion, new product launches and
any other business ventures—contributing to your organization’s long‐term brand health and financial
gain.
FOCUS AREAS;
Expand globally
Forge an strategic and charismatic brand
Establish category leadership
Expand your customer base
Introduce a new company
Launch new products
Increase customer retention
Cultivate customer loyalty
Uncover customer insights
Boost conversion rates
IMPROVE MARKET SHARE

2. Globalization and the proliferation of new products, services and technologies have created a fiercely
competitive environment. Only careful management of your brand’s positioning and assets can ensure
your brand’s success across channels, audiences and product categories. In particular, today’s digital
environment caters to customers who live online and on the go. We’ll help your brand meet your
customers wherever they are, and increase your chances to capture new corners of the market.
FOCUS AREAS
Strengthen a brand
Transform your customer experience
Extend a brand
Re‐define a brand
Refresh a brand
Create a new brand
Develop branded environments
Take your brand online
Make your brand mobile
Prepare your brand for social media
STRENGHEN RELATIONSHIPS
Service‐oriented organizations rely heavily on their employees and their
functional communications to represent the brand. Improving brand expression, therefore, means
improving all service‐oriented touchpoints—and that happens from the inside out. We provide tools
and training that can turn your entire workforce into brand ambassadors, as well as strategies for
touchpoint prioritization, simplified communications and consistent brand management.
FOCUS AREAS;
Coordinate your brand’s touchpoints
Energize employee performance
Provide brand training
Provide brand management tools
Clarify communications
Turn regulation into opportunity
Transform legalese into plain language

3. SAVE MONEY
Of course, every organization seeks to control costs. While it may not be the
first place managers look, a strategic branding program can deliver remarkable ROI. Streamlined brand
architecture can generate significant cost savings by revealing brand equity between business lines,
partners, products and services, making it easier for customers to find the offerings they need.
And simplification offers savings in the form of reduced customer service costs, increased operational
efficiencies and migration to more cost‐effective formats and channels.
FOCUS AREAS;
Rationalize your brand architecture
Lower production costs of communications
Integrate organizational cultures
Simplify communications
Brand development
Building a world‐class brand doesn't happen by chance. It’s a purposeful endeavor that is rooted in the
fusion of disciplined, strategic thinking and unencumbered creativity. The result is a brand strategy,
story and experience that’s elegantly simple, unexpectedly fresh, and an asset that drives your business
ahead.
Strategic Platform
Great brand strategies are grounded in the truth of an organization—its legacy, unique capabilities and
opportunities. We apply the science and art of brand development to build a strategic platform that
uniquely captures who you are.

4. Brand architecture
Coherent brands are built to last. They optimize for today and plan for tomorrow. We help you build a
coherent brand architecture to make the full breadth of your organization and your offerings clear and
accessible, and to ensure your brand stays focused over time.
Brand Alignment
Effective brand alignment turns every colleague into a brand evangelist. We help get your people
pointed in the right direction and working toward a common goal.
Brand Voice
There's a tone and style that's all your own—your organization's unmistakable character. We call it
Brand Voice, we invented it, and we can help you find your own.
Naming
A name is the gateway to your brand experience —helping to shape people's first impressions,
associations and connections to what you do. We'll give you names that set you apart from your
competition and truly stand for who you are.
Visual Identity
First impressions matter—and a first impression is almost always visual. We design elegant identities
and visual systems that illuminate, enhance and expand the core tenets of your brand.
Messaging Strategy
Every organization has multiple audiences, internal and external. We help you systematically address
each group's specific interests, and tell your story to the right people in the right way.
THIS IS WHAT WE ARE ALL ABOUT AT GBSH CONSULT………..BRILLIANT BRAND EXECUTION!!!!