You can use the same strategies as billion dollar brands to grow your business. The strategies big brands use are not complicated, and you can learn them here from Gerry O’Brion, an expert at building big brands.
If you’re a business owner, executive, or manager, this information will improve your business, regardless of the size. My blog presents in-depth articles and case studies about what big brands know.
The What Big Brands Know presentation is packed with information, strategies and case studies about companies that are doing it right. When I speak to your organization, it’s a fun, thought-provoking dialogue that generates real action by the participants.
34. WHAT DO THEY NEED?
Emotional Needs
Rational Needs
Price of Entry
35.
36. NEEDS
HIERARCHY
• Escape
•Not Bored • Fun
•Companionship
EMOTIONAL • Easier
•Work Out Longer
RATIONAL •Keep Pace
•For my sport
•Free
PRICE OF ENTRY •Production
Quality
37. “Now we talk about what our
CUSTOMERS care about, not
what we care about.”
- Deekron Kirkorkian, CEO Motion Traxx
59. FREE STUFF!
• Free articles
• Bonus:
Free first chapter of the
BUSINESS BLUEPRINT
Visit: WhatBigBrandsKnow.com
60. The Business Blueprint
“I accomplished more in 3 days
with Gerry’s Blueprint than I did
in the previous 3 months.”
– Dave Westlake, President, Print Command, LLC
69. MARKETING
Sales
Local Force
Website
Coupons
Word of
Gift Cards
Mouth
Loyalty/
Advertising
Referral Your
Business
Customer Printed
Service Materials
Other
Public
online
Relations
resources
Database
Signage
Marketing
73. CONTACT GERRY TO SPEAK AT YOUR EVENT
WhatBigBrandsKnow.com
gerry@WhatBigBrandsKnow.com
303-765-2828
“We had a great experience at our Corporate Retreat. Gerry’s great personality, sharp delivery of content and
keen insight on the issues were instrumental in making this event a success. He not only offered our
employees a fresh new perspective but also provided the right tools to make this a thoroughly enjoyable time.”
- Xavier Rabell Torelló - CEO, Areas USA
“Gerry got rave reviews from our business community for his keynote and workshop presentations at our annual
business awards event this year. He provided our businesses with invaluable insights and takeaways that could be
immediately implemented for quick results.”
- Steven Sobiek, Director, Office of Economic Development, Columbus