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Student Review "A multi-criteria assessment of tourist farm service quality"

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Portland State University, Engineering and Technology Management
Portland State University, Engineering and Technology Management

Review of MCDA article using qualitative Multi-Criteria Decision Analysis to study the Service Quality of tourist fams in Slovenia. Tourism Management 30 (2009) 629–637. A multi-criteria assessment of tourist farm service quality Authors: Crtomir Rozman, Majda Potocˇnik, Karmen Pazek, Andreja Borec, Darja Majkovic, Marko Bohanec

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Tourism Management 30 (2009) 629–637 A multi-criteria assessment of tourist farm service quality Authors: Crtomir Rozman, Majda Potocˇnik, Karmen Pazek, Andreja Borec, Darja Majkovic, Marko Bohanec
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Leaf attributes – input data values Node attributes – computed from decision functions to build up to the Root node attribute: [Tourist farm service Quality]
Define value scale for each attribute - an ordered list of states [words] representing values from worst to best
Example for output attribute “Guest” Truth table represents the outcome: Guest based on all possible combinations [states] of input attributes.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Notice that the multi-value result for Farm E can be displayed by showing both at “good” bar [blue] and a “very good” bar [green] for Farm E.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Student Review "A multi-criteria assessment of tourist farm service quality"

  • 1. Tourism Management 30 (2009) 629–637 A multi-criteria assessment of tourist farm service quality Authors: Crtomir Rozman, Majda Potocˇnik, Karmen Pazek, Andreja Borec, Darja Majkovic, Marko Bohanec
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Leaf attributes – input data values Node attributes – computed from decision functions to build up to the Root node attribute: [Tourist farm service Quality]
  • 10. Define value scale for each attribute - an ordered list of states [words] representing values from worst to best
  • 11. Example for output attribute “Guest” Truth table represents the outcome: Guest based on all possible combinations [states] of input attributes.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Notice that the multi-value result for Farm E can be displayed by showing both at “good” bar [blue] and a “very good” bar [green] for Farm E.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.