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Written by Daniel Pink
The title of the last book you read Are you Right Brain or Left Brain? YOUR NAME Your greatest hope for the 21 st  Century  An interesting fact about yourself
A Whole New Mind
We live in a changing world. We need to change how we think to meet the needs of that world. ,[object Object]
Part I- The Conceptual Age: ,[object Object],[object Object]
A Whole New Mind ,[object Object]
Left and Right Brain Abilities: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Abundance Consumer bounty in the U.S., Europe and sections of Asia -The U.S. spends more on trash bags than 90 other countries spend on everything. We throw  out what we don’t want to store. - “…it is no longer  enough to create a product that’s reasonably priced and adequately functional. It must  also be beautiful, unique, and meaningful…”
Asia Asia and countries on other continents-  High tech white collar work now goes to India, Brazil, Egypt, Poland and China at an annual salary of $15,000 a year. Today knowledge workers will also need to develop a new set of aptitudes to succeed. Because of this workers will need to forge relationships, tackle novel challenges and synthesize the big picture.
Automation ,[object Object],[object Object],[object Object],[object Object],[object Object]
High concept  /  High touch ,[object Object],[object Object],[object Object],[object Object]
“ Baby boomers are entering the Conceptual Age with an eye on their own chronological age. They recognize that they now have more of their lives behind them than ahead of them….”
PART II-- Introducing the Six Senses ,[object Object]
The Six Senses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design ,[object Object],[object Object],[object Object]
Design: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Story ,[object Object],[object Object],[object Object]
Story: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Symphony ,[object Object],[object Object]
Symphony: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Empathy ,[object Object],[object Object],[object Object]
Empathy: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Play ,[object Object],[object Object]
Play: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Meaning  ,[object Object],[object Object]
Meaning: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does it all mean? ,[object Object]
[object Object]
[object Object]
“ America ,[object Object],[object Object],[object Object]
Meaning
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks and have a great evening! See you May 27 th .

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Daniel Pink 2

  • 2. The title of the last book you read Are you Right Brain or Left Brain? YOUR NAME Your greatest hope for the 21 st Century An interesting fact about yourself
  • 3. A Whole New Mind
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.  
  • 9. Abundance Consumer bounty in the U.S., Europe and sections of Asia -The U.S. spends more on trash bags than 90 other countries spend on everything. We throw out what we don’t want to store. - “…it is no longer enough to create a product that’s reasonably priced and adequately functional. It must also be beautiful, unique, and meaningful…”
  • 10. Asia Asia and countries on other continents- High tech white collar work now goes to India, Brazil, Egypt, Poland and China at an annual salary of $15,000 a year. Today knowledge workers will also need to develop a new set of aptitudes to succeed. Because of this workers will need to forge relationships, tackle novel challenges and synthesize the big picture.
  • 11.
  • 12.
  • 13. “ Baby boomers are entering the Conceptual Age with an eye on their own chronological age. They recognize that they now have more of their lives behind them than ahead of them….”
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 33.
  • 34. Thanks and have a great evening! See you May 27 th .

Hinweis der Redaktion

  1. Penguin Group, NY, 2006.