Blogs and Twitter: Capturing Real-time Experiences for Engagement and Promotion

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This document discusses using blogs and Twitter to engage audiences and promote programs at Babson College. It outlines different content contributor models for blogs, including staff-coordinated, student-owned, and program-specific blogs. It also discusses best practices for blogs like keeping users engaged, editorial processes, and effective titling. For Twitter, it discusses content models, distributing tweets through various channels, and best practices like linking content and interacting with the Twitter community. The key takeaways are to choose an appropriate content model, leverage student-created content, and extend content reach through social media.

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Blogs & Twitter:Capturing Real-Time Experiencesfor Engagement & Promotion Gene Begin Digital Marketing DirectorBabson College Vanessa Theoharis Marketing Coordinator Undergraduate School, Babson College

Audiences Prospective Students Current Undergrads Current Grads Faculty & Staff International Students Business Community (Recruiters, Exec Ed, Entrepreneurs, etc.) Alumni Parents & Families Research Community

Blogging Platforms WordPress Blogger Hubspot Tumblr Twitter

Content Contributor Models ,[object Object]

Off-shore courses, volunteer programs abroad, etc.

Individual content produced without college support

Online ambassadors; centered around the person

Abroad program, admission, 1st year programs, internships, etc.,[object Object]

Distribution Channels Website Share This Facebook Twitter LinkedIn Blog Readers Integration with Print

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Blogs and Twitter: Capturing Real-time Experiences for Engagement and Promotion

1. Blogs & Twitter:Capturing Real-Time Experiencesfor Engagement & Promotion Gene Begin Digital Marketing DirectorBabson College Vanessa Theoharis Marketing Coordinator Undergraduate School, Babson College

3. Audiences Prospective Students Current Undergrads Current Grads Faculty & Staff International Students Business Community (Recruiters, Exec Ed, Entrepreneurs, etc.) Alumni Parents & Families Research Community

4. BLOGS

5. Blogging Platforms WordPress Blogger Hubspot Tumblr Twitter

7. Off-shore courses, volunteer programs abroad, etc.

8. Student Owned

9. Individual content produced without college support

10. Student College-Branded

11. Online ambassadors; centered around the person

12. Program-Specific Student Bloggers

13.

14. Distribution Channels Website Share This Facebook Twitter LinkedIn Blog Readers Integration with Print

15.

16. Editorial process