Gamification, incentive, retention programs für filialen/POS

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gbanga

Die Präsentation am Swiss Retail Technology Day 2013.

Business Technologie

Reality-Virtuality continuum in according to Milgram, Takemura, Utsumi and Kishino (1994). http://en.wikipedia.org/wiki/Mixed_reality

http://www.google.com/trends/explore#q=Gamification&cmpt=q

http://online.wsj.com/article/SB10001424052748704590704576092460302990884.html

Psychology
Psychology
Product
Product
design
design

Behaviour
Behaviour
Advertising
Advertising

Gamification
Gamification
Entertainment
Entertainment

Retention
Retention
Loyalty
Loyalty
programmes
programmes

Edutainment
Edutainment

(frustration
(frustration
management)
management)

Motivation
Motivation
Serious
Serious
Games
Games

Health
Health
Games
Games

http://mashable.com/2010/07/13/game-mechanics-business/

http://www.ikea.com/ms/de_CH/campaigns/Game.html#

http://www.jumbo.ch/de/services/jumbo-app.html

http://blog.gbanga.com
Whitepapers, Workshops,
Präsentationen, etc.

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