Social Media Optimization

1. http://webcontentblog.com

2.  Social Media is a
conversation where
people interact with each
other via:
 Blogs
 Social Networks
 Video chats, emails, instant
messaging
 Picture and video sharing
sites
 Social Bookmarking Sites
 Forums and discussion
groups

3. “A while back I realized
that the main reason
that people are
struggling with social
media marketing: they
are going against the
natural grain of things.”
Shama Hyder Kabani,
Author of “The Zen of Social
Media Marketing.”

4. “The traditional
marketing rules cannot
be applied to social
media since it’s not a
marketer’s platform.
Social media belongs to
consumers.”
Shama Hyder Kabani,
Author of “The Zen of Social
Media Marketing.”

5.  Make your content easy
to share with the help
of:
 Infographics
 Videos
 Slideshows
 Podcasts
 Content that is easy to
share often goes viral.

6.  Add share buttons in a
prominent place on your
site or blog (on top or
on your sidebar)
 Do not forget social
bookmarking sites (rediit,
delicious…)
 RSS feeds

7.  Include a subscribe via
email option.
 Emails are still the most
popular way people
share content.

8.  Make it easy for users to
comment on your blog
 Leave comments on other
blogs. Establish a rapport
and connection with other
authors.
 Participate in discussion
forums and groups

9.  Proactively share
content on Twitter,
Facebook, LinkedIn…
 Use tools (example:
Hootsuite) to optimize
content over different
networks.

10. What about you?

11. SLIDE SOURCES
2 VIDEO: www.videoinforgraphs.com
3-4 IMAGE: Flickr image by eschipul
3-4 QUOTE: SHAMA HYDER KABANI
http://webcontentblog.com