NFC is more than mobile wallets and tapping smart posters. It's an enabling technology that has an important part to play in the largest technology jump of our life times...

1. USING NFC TO
CHANGE THE WAY
WE WORK, LIVE &
PLAY
Gavin Payne
Head of Retail Technology at JWT (MEA)

2. @gavin_payne #jwtmea

3. Provide communication based business
solutions to a number of global and local
brands

4. Analyst are saying...
• NFC-based mobile transactions are
expected to reach nearly $50 billion
worldwide by 2014
• 1 in 6 users worldwide will have an NFC
enabled phone by 2014
• There will be approx $113 billion made in
NFC transactions worldwide in 2016

5. Analyst are saying...
• NFC-based mobile transactions are
expected to reach nearly $50 billion
worldwide by 2014
• 1 in 6 users worldwide will have an NFC
enabled phone by 2014
• There will be approx $113 billion made in
NFC transactions worldwide in 2016

6. Can NFC change the way we work
live and play?
tv mobile phone internet NFC?
Lets try make sense of all this hype
Is NFC really that important?

7. Lets talk about technology
• Something amazing is happening in the
world of "technology"
• It's important to understand the role of NFC

8. last year something profound happened...

9. The number of smartphones sold exceeded the number of PCs sold

10. In a few years, the number of smart mobile
devices will DWARF the number of PCs

11. It's a very exciting time

12. The Technology Landscape
• Infrastructure such as 4G & cloud computing
is enabling business to create and amazing
new solutions
• New mobile devices allow us to interact with
richer and more meaningful content
• Enabling technologies like NFC allows us to
interact with real world objects

13. All this new interaction has started a
DIGITAL
REVOLUTION

14. • Access • Sharing
• Find • Collaborating

15. But what does this really mean?

16. Let me put it this way
• We all have a social profile
• Its extending: Graph API & Social
Plugins which “allows
any page on the web to have
all the features of a Facebook Page.”
• It enables us to have personal
and meaningful experiences
online
• Google vs Facebook: control of your digital passport

17. The
DIGITAL
REVOLUTION
is our social profile spilling out and consuming
more and more of our off line world
• Its the fusion of online with offline
• This fusion will only happen once... think about it

18. Gen - Z: Digital in their DNA
Will not use the term digital
Will not use the term E-commerce
Will not even use real Money

19. We are at the cusp of the largest technology jump of our lifetime... it not ever

20. We are moving fast towards a smart,
HYPER CONNECTED WORLD
where new customer behaviors will emerge

21. So what about NFC?
• It's no coincidence that nfc just happens to
be maturing as this "Digital Revolution" is
gearing up
• NFC is making this possible
• It's an essential ingredient
• It's the enabling technology

22. Can NFC change the way we work
live and play?
• Technology is changing how we work live
and play... and NFC is enabling this great
change
• NFC is the essential ingredient for a better
digitally enabled world
• Advertising, Automotive, Financial Services,
Healthcare, Retail, Transportation, Travel &
Entertainment

23. It's not just about mobile wallets and smart posters.. NFC is an enabler

24. USERS SHOULD NOT
EXPERIENCE GREAT
TECHNOLOGY
TECHNOLOGY SHOULD
ENHANCE AND ENABLE A
GREAT USER EXPERIENCE

25. Restaurant experience

26. Sleep experience

27. Logistic experience

28. Amazing brand experiences
• Advertising is longer had a one-way
conversation with consumers
• Today consumer demand a two-way
conversation with "meaningful connections"
• JWT is working with technology for
engagement to create amazing brand
experiences
• Very excited by NFC

29. Quick Summary
• It's a very exciting time
• The "Digital Revolution" is here
• NFC is an essential ingredient
• Creating meaningful and useful experiences
• NFC will change how we live, work and play

30. THANK
YOU :)
@gavin_payne
www.gavinpayne.me
gavin.payne@jwtexperience.com
www.jwt.com