1. Keep your brand out of hot water
Tuesday 12 March – 16:20
ad:tech 2013 - # ATSYD #ATCD
Danielle Clarke – @DanielleMH
Claire Kowarsky - @ClaireKowarsky

2. 5 Key Issues
1. Ethics as a starting point
2. Privacy
3. Spam
4. Responsibility for content
5. Contractual obligations
#ATSYD #ATCD @DanielleMH @ClaireKowarsky

3. 1. Ethics

4. Ethics example – Thankyou Water
#ATSYD #ATCD @DanielleMH @ClaireKowarsky

5. Ethics in Social Media
Honesty Transparency
Disclose interests Respect privacy
#ATSYD #ATCD @DanielleMH @ClaireKowarsky

6. 2. Privacy

7. Privacy
1. How companies deal with personal information
2. Amended Privacy Act in effect March 2014
3. Big penalties - up to $1.1m!
#ATSYD #ATCD @DanielleMH @ClaireKowarsky

8. 3. Spam

9. Spam - 3 Golden Rules
1. Recipient consent
2. Identify sender
3. Functional unsubscribe facility
#ATSYD #ATCD @DanielleMH @ClaireKowarsky

10. 4. Responsibility for content

11. ASB Determinations
#ATSYD #ATCD @DanielleMH @ClaireKowarsky

12. Federal Court – Allergy Pathways
#ATSYD #ATCD @DanielleMH @ClaireKowarsky

13. 5. Contractual obligations

14. Contractual obligations
#ATSYD #ATCD @DanielleMH @ClaireKowarsky

15. The Cool Hunter
#ATSYD #ATCD @DanielleMH @ClaireKowarsky

16. 5 Key Issues covered today
1. Ethics as a starting point
2. Privacy
3. Spam
4. Responsibility for content
5. Contractual obligations
#ATSYD #ATCD @DanielleMH @ClaireKowarsky

17. Thanks – keep in touch!
@DanielleMH
@ClaireKowarsky