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Atsyd 13 Maura & Erin Nestle and MercerBell

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Favour exchange Key milestone Conversation Feedback Trust Time
Kids Teens Adults Noodle-eating Age
#nofilter Check out my new mash-up My meme is better Twitter is SO 2012 than you’re meme I’m so cool because Entertain me I don’t like this I have an opinion about Pffff absolutely everything
Creative Media Unpredictable Campaign content investment human behaviour performance
Caption this Super -users Fans Observers
1. Listen 2. Determine Brand Tone and Content Pillars 3. Complete moderation framework, & escalation guidelines 4. Create a conversation calendar 5. Measure and learn
1. Respect the social quotient 2. Have a content strategy 3. Your community is your brief 4. Adopt a constant beta attitude 5. Measure the right things
Atsyd 13 Maura & Erin Nestle and MercerBell

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Atsyd 13 Maura & Erin Nestle and MercerBell

  • 1.
  • 2.
  • 3. Favour exchange Key milestone Conversation Feedback Trust Time
  • 4. Kids Teens Adults Noodle-eating Age
  • 5. #nofilter Check out my new mash-up My meme is better Twitter is SO 2012 than you’re meme I’m so cool because Entertain me I don’t like this I have an opinion about Pffff absolutely everything
  • 6.
  • 7.
  • 8. Creative Media Unpredictable Campaign content investment human behaviour performance
  • 9. Caption this Super -users Fans Observers
  • 10. 1. Listen 2. Determine Brand Tone and Content Pillars 3. Complete moderation framework, & escalation guidelines 4. Create a conversation calendar 5. Measure and learn
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. 1. Respect the social quotient 2. Have a content strategy 3. Your community is your brief 4. Adopt a constant beta attitude 5. Measure the right things