Video marketing is trending. Smart internet marketers know it, and you shouldn't ignore its importance either. So why does YouTube produce so many success stories in the internet marketing circles? The simple answer is that video has become the best way to teach, sell and entertain any audience in any niche. Google knows the value of high quality videos, and thus it gives them a favorable placement in the search results.
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Youtube seo
1. 7 Video SEO Tips To Get Your
Videos To The Front Page of Google
2. Video marketing is trending. Smart internet marketers know it,
and you shouldn't ignore its importance either. So why does
YouTube produce so many success stories in the internet
marketing circles? The simple answer is that video has become
the best way to teach, sell and entertain any audience in any
niche. Google knows the value of high quality videos, and thus
it gives them a favorable placement in the search results.
3. Although ranking YouTube videos in Google is a lot easier than
trying to gain placements with your own website, you should still
optimize your videos for the best possible results. Here are 7
tips that, if implemented properly, will propel your videos to the
front page of Google.
4. 1. Always give quality content to your viewers
In internet marketing, providing quality content for your visitors
should represent the base of all your additional efforts. And
while the "Content is King" principle may be familiar for you, I
still need to mention it, because without valuable content,
there's no point in implementing the strategies that follow. What
do I mean by quality? Your videos shouldn't deceive in any way,
and should either have informational or entertainment value.
5. 2. Put your keywords into the title
As it is the case with any website, Google places high
importance on the title of the page, in this circumstance the title
of the video. This is why you need to ensure to include your
primary keyword in your title, preferably at the beginning, but
only if it does not ruin the meaning and integrity of the title. You
may also repeat your main keyword or use latent-semantic
keywords within your title.
6. 3. Use tags to your advantage
Since videos do not (usually) contain much textual information,
filling out your tags properly becomes especially important. As
of now, you can get the best results by putting as many related
keywords into the YouTube's tags section as possible, but to
future-proof your optimization, I advise you to keep your tag
count at a reasonable amount.
7. 4. Upload annotations
If the video you uploaded contains speech, it is a wise, and
often overlooked to transcribe it, and then upload the
annotations to YouTube. My personal tests have shown that
Google indexes annotations, so if your main keyword is
contained within it, your rankings will be greatly improved. For
this, however, you should make sure that your keyword is
mentioned in the video, so that when it will get transcribed, the
keyword phrase will appear in the annotations.
8. 5. Keep your videos within the optimal video length range
Viewers do not like long videos, and neither does Google. Try to
keep your videos below 6 minutes in length, so that they do not
bore visitors. Google tends to rank videos below 2 minutes
harder than usual, so you should also make sure to have
enough content to fill at least 2 minutes. If you have a topic that
requires more time than 6 minutes to be presented, consider
breaking it up into smaller parts. This will even allow you to
target different keywords with the different parts.
9. 6. Embed your videos into your website
If you've got a website, embedding your YouTube videos can
not only provide valuable content to your website visitors, but
also get you additional views, which in turn will boost your
search engine rankings.
7. Ask other website owners to embed your videos
Your own website isn't the only place you can embed your
YouTube videos. If your video is of high quality, other websites
will be more than happy to feature them to give great content to
their readers. You, in turn, will gain valuable, quality and
relevant backlinks, and video views.