Mobile Search Awards

Peggy Anne Salz Publisher & Chief Analyst, msearchgroove.com A uthor, Mobile Search & Content Discovery Generating Revenues At The Intersection of Content & Context

search recommendation dynamic personalization Matching users with content that matters most

Finding & Buying Content is Tougher Than You Think ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Informa Benchmark Results December2007/January 2008

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A properly executed mobile search decreases clicks to content and delivers mobile operators an indisputably potent way to generate value ,[object Object],[object Object],[object Object],[object Object]

Mobile Search In Western Europe

In the U.S. 46 million mobile data users used mobile search functions in 3Q2007, according to Nielsen ,[object Object],[object Object],[object Object]

Nielsen numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engines: The usual suspects – and then some ,[object Object],[object Object],[object Object],[object Object]

“ Imagine trying to search for Web videos of ‘Arnold Schwarzenegger’ by using a typical phone keypad. That’s 40 key strokes – talk about a case of thumb fatigue! Now imagine trying to find all the Web videos of the press conference he did recently, as well as movie clips, TV appearances or even satires, as opposed to just text articles. This is the kind of challenge that Veveo solves with vTap™.”

CONTENT DISCOVERY On-device portals On-card portals Server-side solutions

Discovery on the device ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Action Engine MAP and Advertising Engine used by biggest brands ,[object Object],[object Object],Action Engine Proprietary and Confidential

Was it good for you too?: The pivotal role of recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Xiam Recommendations on Orange World Key goals of up-selling and cross-selling more content and significantly increasing content revenues. Key goals of up-selling and cross-selling more content and significantly increasing content revenues

Xiam Recommendations deliver uplift in revenue and volumes First 12 weeks. Calculated by taking the control group average and applying it to the Orange World weekly visitor number (c1.12 million)

Mobile content discovery driven by FoneStarz retails mobile content on 25 operator portals in 20 countries. With variable connectivity and tiny screens, discovery is key – recommendation and search encourages that and adds sales Recommendation adds 12% to sales volume Search adds 6% to sales volume www.fonestarz.com wap.kazzip.com

Multimodal Search ,[object Object],[object Object],[object Object],[object Object]

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[object Object],Social networks + mobile search = revenues

Traditional search technology falls short on too many counts to make it part of a viable mobile search strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],1) Storefront – includes all mobile downloadable content offered both on mobile operator portals and via D2C destinations. 2) Mobile Internet sites – including all WAP and made-for-mobile sites and sources 3) Internet sites – includes all the Internet brands and destinations, as well as the so-called “transcoded Web” of Internet sites that have been specially adapted for display on mobile devices 4) Vertical – includes a plethora of newcomer sites that enable users to search specifi c groups of content - including RSS feeds, blogs, and sites - for content and answers. (Examples include Vtap, a mobile video search engine; AbPhone, a French mobile search service specialized in images and mobile music; and Juice Wireless, a mobile social networking company that has introduced mobile video search allowing both members and non-members to search user-generated video content.)

MOBILE SEARCH PERFORMANCE REPORT

Quarterly performance report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you for listening! peggy@msearchgroove.com The source of news, analysis and commentary on mobile search and social media “ At the intersection of content & context”

Mobile Search Awards

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Mobile Search Awards