Slideshare has emerged an important channel for ranking documents among top results in Search Engine Within few days of uploading the slides/ documents on Slideshare can appear in search results. The deck contains details about leveraging slideshare to rank high in search engine http://gauravkakkarblog.wordpress.com/

1. Slideshare Search Engine
Optimization (SEO) Tips
Gaurav Kakkar (HCL Technologies)
@gkakkar82

2. Leveraging Slideshare for SEO
• Slideshare has emerged an important channel
for ranking documents among top results in
Search Engine
• Within few days of uploading the slides/
documents on Slideshare can appear in search
results

3. Steps for Slideshare SEO Optimization
SlideShare
Document
Optimize
Document
Title
Optimize
document
Content
Tag the
Document
Leverage
Social
Sharing
Embed
Document
on Blogs
Use Long
Tail
Keywords
Transcript
the
Document

4. Optimize
Document
Title
Optimize
document
Content
Optimize the document title and content: The most important
factor which contributes to ranking of document is title of the document. The
title of the document is represented in the url of the document which is
uploaded. Google and other search engine give high weight age to the URL.
Getting ideas of keywords to be used in the document: You
can use Google keywords planner (http://www.google.com/sktool ) to find out
the relevant keywords which can used in the title of the document
Step 1 & 2: Title SEO Optimization (1/2)

5. Step 1 & 2: Title SEO Optimization (2/2)
Optimize
Document
Title
Optimize
Document
Content
For example: I recently presented at change management conference at
Orlando and thought of uploading the same deck for the people who could not
attend my session. I looked for relevant keywords and found out that “Cloud
Change Management” as long tail keyword and optimized the document for that

6. Step 3: Long tail Keywords
Use Long
Tail
Keywords
Use Long tail keywords: Long-tail keywords are longer and more
specific keyword phrases that visitors are more likely to use when they’re closer
to a point-of-purchase. Try to use long tail keywords in the title. About 70% of
search queries which Google receives contains more than three keywords and
moreover. Long tail keywords have better conversion rates.
These keywords should also be used in the content of the document. Do not
force fit the keyword, the flow should be natural

7. Step 4: Transcript the document
Transcript
the
Document
Transcript the document: In order to enable crawling of the document
by search engine, it is very important to transcript the document. Slideshare
contains automatically transcripts the word , pdf, ppt but infographics and picture
content should be transcript.

8. Step 5: Tag the document
Tag the
document
Tag the document: Slideshare allows you to use 20 tags for the
document. It is sometime difficult to find out the relevant tag but do not worry,
Google keyword planner is the best option which will give you the ideas to tag
the document.
be natural

9. Step 6 : Embed document on blog
Embed
the
Document
Embed the document:
Slideshare provides an important
feature of hosting the document
on any web property. It can be
blog, website etc. Even LinkedIn
profiles allows you to embed the
Slideshare document. The
benefits is that it helps in
promoting the document and
thus improves the ranking

10. Step 7 : Leverage Social Sharing
Leverage
Social
Sharing
Leverage social sharing: It is
very important to promote the
document among the groups on
social media channel where it can
receive good engagement in terms of
number of clicks , downloads and
share. Search engine counts the
engagement received in ranking the
document. Slideshare itself allows
users to tweet, share the document
on Facebook or LinkedIn

11. Thanks!
Contact at
@gkakkar82