Available Co-Op Programs:  Print  Ad Ink Women’s Network  Good Housekeeping, Women’s Day & Ladies Home Journal  Tennessee Home & Farm  Kentucky Monthly  AAA Home & Away/Journeys  Southern Living  Budget Travel  Madden STS Newspaper Insert

1. Gatlinburg Department of Tourism
FY12 Partner Co-Op
Opportunities

2. Available Co-Op Programs
 Print
 Ad Ink Women’s Network
 Good Housekeeping, Women’s Day & Ladies Home Journal
 Tennessee Home & Farm
 Kentucky Monthly
 AAA Home & Away/Journeys
 Southern Living
 Budget Travel
 Madden STS Newspaper Insert

3. Ad Ink Women’s Network
 Reach over 597,000 subscribers in:
 Nashville, Cincinnati, Knoxville, Louisville, Tri-Cities,
Chattanooga, Lexington, Greenville/Spartanburg, Birmingham,
Dayton and Indianapolis
 Timing: November 2011, April & June 2012
 Gatlinburg Partner Costs:
 ¼-Page 4C : $8,235 (Value: $11,760)
 ½-Page 4C: $16,465 (Value: $23,520)

4. Tennessee Home & Farm
 Tennessee Home & Farm is mailed quarterly to
650,000 members of the TN Farm Bureau
Federation
 Markets: State of Tennessee
 Timing: Winter (December 2011), Spring (March 2012) and
Summer (June 2012)
 Gatlinburg Partner Costs (all ads include an online banner):
 1/6-page 4C: $1,345 (Value: $1,920)
 1/3-Page 4C : $2,285 (Value: $3262.50)
 ½-Page 4C: $3,025 (Value: $4323.75)

5. Kentucky Monthly
 A general interest magazine about KY and
Kentuckians. Focus on education, entertainment,
culture and travel.
 Markets: State of Kentucky (including distribution in Cincinnati)
 Circulation: 40,000
 Timing: October 2011, March 2012 and June 2012
 Reservation Deadlines: 8/1, 1/1, 4/1
 Gatlinburg Partner Costs:
 1/8-page advertorial (logo + 50-words): $205 (Value: $290)
 ¼-page advertorial (pic, logo + 100-words): $395 (Value: $561)
 ½-page advertorial (2 pics, logo + 200-words): $780 (Value:
$1,113.50)

6. AAA Home & Away/Journeys
 Official member publication for the AAA clubs in three key
Ohio regions.
 Markets: Dayton & Cincinnati, Ohio
 Circulation: 432,788
 Timing: March/April 2012, May/June 2012
 Reservation Deadlines: 1/1, 3/1 (Space is limited)
 Gatlinburg Partner Costs:
 1/6-page 4C: $3,115 (Value: $4447)
 1/3-Page 4C : $5,435 (Value: $7761)
 ½-Page 4C: $7,170 (Value: $10,240)

7. Southern Living
 Covers today's South, highlighting foods, travel, homes and
gardens, it addresses the bond between the South's
traditional and cosmopolitan attitudes. It is a lifestyle guide
for the ever-changing, ever-expanding South.
 Travel Directory TN Co-Op
 Markets: FL, GA, SC, TN, MS, AL, KY, OH, IN, IL, MI, WI, WV
 Circulation: 1,345,000
 Timing: October 2011 and March 2012
 Reservation Deadlines: 7/22, 12/23
 Gatlinburg Partner Costs:
 4” 4-color Travel Directory Ad: $3,995 (Value: $5650)

8. Southern Living
 Advertorial Series: Discover TN Trails & Byways
 Formatted ads (six-per-page) allowing for a photo, website,
phone, logo and up to 50 words of copy celebrating
your destination along the trail.
 Markets: FL, GA, SC, TN, MS, AL, NC, KY, OH, IN, IL, MI, WI,
WV
 Circulation: 1,590,000
 Timing: Spring 2012
 Reservation Deadlines: 1/21
 Gatlinburg Partner Costs:
 1/6-page 4C (Photo, website, phone, logo + 50 words): $4,909
(Value: $7,013)

9. Budget Travel
 Arthur Frommer's Budget Travel is focused on providing
insider info travelers crave. The guiding philosophy is that
travel should be accessible to ALL – resulting in content
that inspires transaction.
 Midwest Co-Op
 Markets: AK, IL, IN, IA, KS, KY, MI, MN, MS, NB, ND, OH, OK,
SD, TN, WI
 Circulation: 170,680
 Timing: April 2012
 Reservation Deadlines: 1/1 (Space is limited)
 Gatlinburg Partner Costs:
 ¼-Page 4C : $2,730 (Value: $3899)
 ½-Page 4C: $5,460 (Value: $7798)

10. Budget Travel
 STS Co-Op
 Markets: AL, AK, FL, GA, KY, LA, MS, NC, OH, SC, TN, TX,
VA, DC, WV
 Circulation: 202,061
 Timing: October 2011 and May 2012
 Reservation Deadlines: 7/1, 12/1 (Space is limited)
 Gatlinburg Partner Costs:
 ¼-Page 4C : $3,015 (Value: $4306)
 ½-Page 4C: $6,030 (Value: $8612)

11. Madden STS Newspaper Insert
 Fall 2011
 Markets: Birmingham, DC, Tampa, Atlanta, Chicago,
Indianapolis, Louisville, Baton Rouge, Baltimore, Detroit, St.
Louis, Charlotte, New York, Cincinnati, Cleveland,
Philadelphia, Pittsburgh, Memphis, Nashville and Houston
 Circulation: 851,000
 Timing: October 2, 2011
 Reservation Deadlines: 7/22
 Gatlinburg Partner Costs:
 1/8-page 4C: $3,300 (Value: $4714)
 1/4-Page 4C : $5,865 (Value: $8375)
 ½-Page 4C: $10,490 (Value: $14,981)

12. Madden STS Newspaper Insert
 Spring 2012
 Markets: Birmingham, Jacksonville, Tampa, Atlanta, Gwinnett,
Marietta, Chicago, Indianapolis, Lexington, Baton Rouge,
Baltimore, St. Louis, Charlotte, Raleigh, Bergen, Newark, New
York, Cincinnati, Cleveland, Columbus, Philadelphia,
Pittsburgh, Nashville, Dallas, Richmond and Charleston
 Circulation: 1,050,000
 Timing: March 25, 2012
 Reservation Deadlines: 1/13
 Gatlinburg Partner Costs:
 1/8-page 4C: $4,160 (Value: $5943)
 1/4-Page 4C : $7,466 (Value: $10,667)
 ½-Page 4C: $13,520 (Value: $19,311)

13. Who is Fahlgren?
 Fahlgren is the advertising agency of record working for the
Gatlinburg Department of Tourism. Our main focus is to drive
visitors to Gatlinburg.
 Fahlgren provides a full-service offering to clients in 26 states from
California to Connecticut, with industry specializations in
automotive, business-to-business, consumer packaged goods,
education, financial services, healthcare, retail, technology, and
tourism and economic development. For more information, please
visit www.fahlgren.com.
 Book Now
 Contact Walter Yeldell at 865.430.1052 or waltery@ci.gatlinburg.tn.us