What you need to know to create an effective web presence

1. Make your website work
What you need to know to create an effective web presence
Garlin Gilchrist II
garlin.org
(425) 999-4354
twitter.com/garlin

2. Agenda
Who is Garlin?
What’s Web Design?
MUST haves
Focus: Call to Action
Focus: Forms & Petitions
Questions

3. Who is Garlin?
Full professional info @ linkedin.com/in/garlinii
New Media Consultant
Social Media Manager, WA Obama for
America
Web Developer
Blogger
TheSuperSpade.com
bravenewfilms.org

4. Web design
≠
Graphic design

5. Clarity is King

6. Useful pages
+
Achieve Goals
=
Good web design

8. MUST haves
Organized navigation & content
Pictures & photos
Email signup form
Sharability
Bio/About section

9. Organizing content

10. ???

11. This is better

12. More words ≠ better

13. Text heavy

14. Pictures > paragraphs
Buttons > text links
Figures > fractions

15. More pictures = better

16. Figures & maps = better

17. You want to talk with me?

18. Form?

19. No signup
=
No follow up

20. This is better

21. You want me to participate?

22. Form?

23. No signup
=
No follow up

24. This is better

25. Sharability
Every page has it’s own address
Do you use Social Media?

27. Remember...
Organized navigation & content
Pictures & photos
Email signup form
Sharability
Bio/About section

28. Call to Action buttons
Big
Contrasting
Verbs

29. Source: seosmarty.com/call-to-action

30. Forms & petitions
Optional vs. unnecessary
Can you ask for it later?
What do I do now?

34. Questions?
Garlin Gilchrist II
garlin.org
twitter.com/garlin
(425) 999-4354