This document provides a summary of essential tools for product managers and marketers across various categories such as office tools, meetings/events, collaboration, project management, requirements gathering, design, analytics, testing, marketing, social media, and support. It lists popular tools in each category and some up-and-coming alternatives. The document is intended to help product managers and marketers select appropriate tools for their needs.

1. Essential Tools for
Product Managers
and Marketers
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2. Categories
• Office Tools • Surveys/Polls
• Meetings/Events • Feedback/Crowdsourcing
• Collaboration/Wikis • Research/Analysis
• Project Management • SEO/SEM
• Requirements/Ideas • Email Marketing
• Wireframing/Prototyping • Social Networking
• Visual Design • Social Monitoring
• Analytics • News/Blogs
• A/B Testing • Help/Support
• User/Beta Testing • Screenshots/Tutorials
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3. Essential!
Office Tools Analytics Email Marketing
Microsoft Office Google Analytics MailChimp
Meetings/Events A/B Testing Social Networking
Eventbrite KISSmetrics LinkedIn
Collaboration/Wikis User/Beta Testing Social Monitoring
Confluence UserTesting.com Social Mention
Project Management Surveys/Polls News/Blogs
Jira Survey Monkey TechCrunch
Requirements/Ideas Feedback/Crowdsourcing Help/Support
Jira Get Satisfaction Zendesk
Wireframing/Prototyping Research/Analysis Screenshots/Tutorials
Microsoft Visio Twitter Snagit
Visual Design SEO/SEM
iStock Photo Google Keyword Tool
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4. Up-and-coming!
Office Tools Analytics Email Marketing
Google Docs Good Data WhatCounts
Meetings/Events A/B Testing Social Networking
Join.Me Monetate Tumblr
Collaboration/Wikis User/Beta Testing Social Monitoring
Podio LaunchRock Klout
Project Management Surveys/Polls News/Blogs
Lighthouse KISSinsights Hacker News
Requirements/Ideas Feedback/Crowdsourcing Help/Support
Evernote Evly Assistly
Wireframing/Prototyping Research/Analysis Screenshots/Tutorials
Cacoo Quora Screenr
Visual Design SEO/SEM
InVision SEMRush
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5. Office Tools
• Microsoft
– Excel
– PowerPoint
– Word
– Outlook
– Visio
• iWork
• Google Docs
• Zoho Docs
• Think Free
• OpenOffice.org
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6. Meetings / Events
• WebEx • Dimdim acquired by Salesforce
• Skype • Meeting Wizard
• Eventbrite • Tungle.me
• GoToMeeting • Bridg.me NEW!
• Adobe Connect • ZipDX NEW!
• Microsoft Lync • Meetin.gs NEW!
• Slideshare Zipcast • MeetingBurner NEW!
• Backpack • Join.Me NEW!
• iChat
• Yugma
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7. Collaboration / Wikis
• Yammer • CubeTree
• Confluence • Jive
• Google Sites • Central Desktop
• MS SharePoint • Thinkfuse NEW!
• Salesforce Chatter • OneDesk NEW!
• SocialText • Podio NEW!
• Wize Hive
• Wikispaces
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8. Project Management
• Basecamp • AgileBench
• Jira • Liquid Planner
• Huddle • SmartSheet
• @task • Pivotal Tracker
• Microsoft Project • Freedcamp NEW!
• Rally Software • Statusboard.me NEW!
• Teamly • Lighthouse NEW!
• Wrike
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9. Requirements / Ideas
• Jira • Evernote
• Feature Plan • MS OneNote
• AgileBench • TeamPulse
• Accept360 • UserVoice
• SharePoint • Contour
• FreeMind
• XMind
• Mindjet
• MindMeister
• MindNode
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10. Wireframing / Prototyping
Desktop • Gliffy
• Microsfot Visio and SketchFlow • ProtoShare
• MockupScreens • Creately (Desktop version now too)
• SnagIt • ForeUI
• Axure • Flowchart.com
• iRise • iPlotz
• Adobe Flash Catalyst • Pidoco
• Adobe Fireworks • IxEdit
• FlairBuilder • MockFlow
• Justinmind • Google Drawing
• OmniGraffle (Mac) • Mockingbird
• InVision NEW!
Online
• Balsamiq Mobile/Tablet
• Cacoo • iMockups
• Lovely Charts • FieldTest NEW!
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11. Visual Design
• Adobe Photoshop & • Designers Toolbox
Adobe Photoshop • Eye Dropper
Elements • Gridiron Flow
• Adobe Illustrator • Symbols
• Color Scheme Designer • Silk Icons
• Smashing Magazine • 99 designs
• Colour Lovers • iStock Photo
• Icons Galore • Dribbble NEW!
• Boxes and Arrows • InVision NEW!
• FlowingData
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12. Analytics
• Omniture (Adobe) • Nielsen
• Google Analytics • ForeSee
• Webtrends • KISSmetrics
• Coremetrics • Good Data NEW!
• Chartbeat • Ducksboard NEW!
• Mixpanel • Clicky NEW!
• Tableau • Chart.io NEW!
• Dart for Publishers • GoSquared NEW!
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13. A/B Testing
• Google Website • Verster
Optimizer • SiteSpect
• Adobe Test & Target • Optimost
• Visual Website • Fivesecondtest NEW!
Optimizer • ABtests.com NEW!
• Performable • Monetate NEW!
• Unbounce
• KISSmetrics
• Optimizely
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14. User/Beta Testing
Desktop UT • ClickTale
• Morae • Mouseflow NEW!
• Silverback (Mac) • YouEye NEW!
• Usabilla NEW!
Online & Remote UT
• UserTesting.com Betas
• Open Hallway • LaunchRock NEW!
• Loop11 • Prefinery NEW!
• Concept Feedback • centercode NEW!
• Feedback Army • My Beta List NEW!
• Userfly • TestFlight NEW!
• Tea Leaf
Other
• Clixpy
• BrowserStack NEW!
• User Zoom
• UXPin
• uTest
• Crazy Egg
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15. Surveys / Polls
• Survey Monkey • Qualtrics
• Zoomerang • Vovici
• QuestionPro • Poll Daddy
• SurveyGizmo • Polls Boutique
• Wufoo • Polls Everywhere
• Inquisite • SurveyLegend NEW!
• Google Forms • Survey.io NEW!
• Adobe FormsCentral • KISSinsights NEW!
• UserVoice • Funnel NEW!
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16. Feedback / Crowdsourcing
• UserVoice
• Get Satisfaction
• Opinion Labs
• Feedback.com
• Kampyle
• Ideascale
• Salesforce
• Poptent
• evly NEW!
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17. Research/Analysis
• Compete • LinkedIn
• Quantcast • Alexa
• comScore • Twitter
• Experian Hitwise • TweetDeck NEW!
• Scribd • SiteTrail NEW!
• Slideshare • Quora NEW!
• YouTube
• Facebook
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18. SEO/SEM
Tools • Wordtracker
• Google Keyword Tool • Market Samurai
• Google Insights
Vendors
• SEOQuake
• LSF Interactive
• SEMRush
• SEO Inc.
• SEOmoz
• SEOHaus
• SEO Book
• Webimax
• Bright Edge
• SEOP
• Keyword Spy
• Performics
• SpyFu
• Bruce Clay
• Experian Hitwise
• TopSEOs
• Search Engine Land
• Search Engine Watch
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19. Email Marketing
• MailChimp • StrongMail
• CheetahMail Automation
• Constant Contact • Silverpop
• Vertical Response • Aprimo
• iContact • Infusionsoft
• ExactTarget • HubSpot
• GetResponse • Eloqua
• Silverpop • Marketo
• CampaignMonitor • AutoResponse Plus
• JangoMail
• WhatCounts
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20. Social Networking
• Facebook • YouTube
• Twitter • Foursquare
• LinkedIn • Gowalla
• Digg • Groupon
• Posterous • LivingSocial
• Tumblr • Gigya
• FriendFeed • Google+ NEW!
• Flickr • Janrain NEW!
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21. Social Monitoring
• Radian 6 • TrustYou NEW!
• Lithium • PageLever NEW!
• Social Mention • PeopleBrowsr NEW!
• Visible Technologies • Research.ly NEW!
• WiseWindow • kyoo.com NEW!
• BlogPulse • TwentyFeet NEW!
• Twitalyzer • Simply Measured NEW!
• TwitterCounter • CrowdBooster NEW!
• Technorati • IceRocket NEW!
• SocialFlow NEW! • BoardTracker NEW!
• PeerIndex NEW! • Klout NEW!
• TweetDeck NEW! • Qwitter
• cotweet • TwitSpark NEW!
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22. News/Blogs
• TechCrunch • socalTech.com
• Mashable • Seth Godin
• The Next Web • Betali.st
• GigaOM • Flipboard
• AllThingsD • News.me
• ReadWriteWeb • Newsmix
• Alltop • Social Media Examiner
• Gizmodo • iMedia Connection
• E-Commerce Times • Smashing Magazine
• LinkedIn Today • Search Engine Land
• Hacker News • Search Engine Watch
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23. Help/Support
• RightNow • Help Scout
• Zendesk • Olark
• Assistly • TalkDesk
• Get Satisfaction
• Supportbreeze
• Tender
• SnapEngage
• HappyFox
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24. Screenshots / Tutorials
• Snagit • Skitch NEW!
• ScreenFlow (Mac) • Jing
• Screenr NEW!
• Camtasia
• Adobe Captivate
• YouTube
• Vimeo NEW!
• Slideshare
• Brainshark NEW!
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25. Questions or Comments ??
Jesse Gant
@gantjd
linkedin.com/in/gantjd
slideshare.net/gantjd
See 2010 presentation
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